Following her Spring/Summer 2024 debut as the brand ambassador for Self-Portrait, BLACKPINK’s Jisoo returns to spotlight the Pre-Fall collection in a captivating new campaign set in a Seoul recording studio. This partnership marks a notable collaboration, blending Jisoo’s musical artistry with self-portrait’s innovative fashion.

? Musical Influences Meet Fashion: The campaign creatively intertwines Jisoo’s dual roles as a celebrated musician and fashion icon. Photographed in a space where she is both comfortable and creative, the campaign reflects her personal style and versatility. The setting in the recording studio underscores her deep connection to music, providing an authentic backdrop that resonates with her fans and followers.

? A Personal Touch: Jisoo took an active role in selecting the outfits for the campaign, showcasing a range from off-duty denim and cozy twinset knits to vibrant party wear and elegant evening gowns. Each piece reflects her unique style, offering a glimpse into the wardrobe of a pop star through a series of looks that Jisoo describes as a “diary of a pop star.”

? A Vision of Authenticity: Self-portrait’s founder, Han Chong, praised Jisoo’s ability to adapt and experiment with her look, describing her as a “real chameleon” in the fashion world. The choice to photograph her in a recording studio was aimed at capturing her in her element, where her genuine persona shines through the most.

This latest campaign not only highlights self-portrait’s Pre-Fall collection but also cements Jisoo’s status as a global fashion influencer, bridging the worlds of music and high fashion with her distinct flair.