K-Pop

Endorsement Deals 1 mins read

Jackson Wang joins Jordan Brand as Global Brand Partner

Jackson Wang, a global music and fashion icon, has officially joined the Jordan brand as a global brand partner, marking a new milestone in his multifaceted career. Wang is joining a distinguished group of athletes and celebrities who have also partnered with the Jordan Brand, including Michael Jordan, Travis Scott, and Spike Lee. 

Career highlights: Wang initially gained prominence as a fencer, representing his country at the Youth Olympics. However, he later transitioned to the world of music, joining a K-pop band before embarking on a solo career that catapulted him to global stardom. His influence extends to fashion, where he is celebrated for his bold, trendsetting style.

Now aligned with the Jordan brand,

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Endorsement Deals 2 mins read

ATEEZ’s Mingi Joins Calvin Klein as New Ambassador

ATEEZ's Mingi has been announced as the newest ambassador for global fashion brand Calvin Klein, joining the ranks of high-profile stars like Jungkook of BTS, SEVENTEEN’s Mingyu, and ASTRO’s Cha Eunwoo.

Mingi revealed his role as Calvin Klein's ambassador on December 13 by posting images from the brand’s Holiday campaign on his Instagram. The post has already accumulated over 650,000 likes, showing immense support from his fans. On Calvin Klein’s official social media account, Mingi was seen wearing the “Iconic Modern Trunk” in a fresh design.

The K-pop star’s ambassadorship follows a string of successful partnerships Calvin Klein

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Fashion 2 mins read

BTS’ Jin Signs New Endorsement Deal with Alo Yoga

BTS member Jin has been named the newest global ambassador for Alo Yoga, marking another significant collaboration for the K-pop superstar. This partnership comes as Alo Yoga expands its presence in South Korea, with plans to open its first flagship store in Seoul's Dosan Park in April 2025. The official campaign featuring Jin will launch in early 2025, positioning him at the forefront of the brand’s introduction to the Korean market.

Alo Yoga’s Expansion and Jin’s Influence: As Alo Yoga continues its global expansion, Jin’s role as a brand ambassador is a major step in connecting with Korean consumers. Known for his global influence and dedicated fanbase, Jin is expected to play a pivotal role in elevating the brand’s visibility in South Korea and beyond.

Other Brand Collaborations: Jin’s partnership with Alo Yoga follows a series of high-profile endorsements. In July 2024, he was named a brand ambassador for luxury French jewelry house

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K-Pop 2 mins read

JEON SOMI Signs New Endorsement Deal with REVOLVE

Multifaceted South Korean-Canadian K-pop artist JEON SOMI has signed a new endorsement deal with REVOLVE, becoming the brand’s first-ever global brand ambassador. Known for her trendsetting style and music, SOMI will kick off the partnership with an exclusive, 90s-chromatic-inspired campaign. This collaboration marks a major step for REVOLVE as they continue to expand their global influence.

As part of the partnership, REVOLVE will release a curated edit featuring items handpicked by JEON SOMI herself, reflecting her signature fashion sense. The edit will include a custom look created specifically for the JEON SOMI x REVOLVE campaign, offering fans a glimpse into her iconic style. In addition to the fashion collaboration, SOMI will also lend her music to REVOLVE's creative marketing campaigns, social media content, and special appearances, giving fans an even closer look at her life and style.

Previous Brand Collaborations:JEON

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Music 3 mins read

Karina, Louis Partridge, and Maya Hawke Collaborate with Prada on New Holiday Campaign

https://www.youtube.com/watch?v=_exlsLrJv-w

Prada has unveiled its latest holiday campaign, featuring a star-studded lineup of familiar faces, including K-pop star Karina (of Aespa), British actor Louis Partridge, and American actress Maya Hawke. Joining them is actor Kelvin Harrison Jr., with all of the talents photographed by renowned photographer Willy Vanderperre. The campaign showcases a unique and festive concept, with Prada’s signature “Trick”

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Endorsement Deals 3 mins read

Lee Jong Suk Signs Endorsement Deal with BOSS

Lee Jong Suk, one of South Korea’s most acclaimed actors, has been named a global ambassador for BOSS. This new partnership was announced by his agency, Ace Factory, and marks a significant milestone in his growing influence in the global fashion industry. As part of his new role, Lee Jong Suk recently participated in the "All-Star" campaign held in London, which promotes BOSS's 2024 fall/winter collection.

Campaign Details: The "All-Star" campaign draws inspiration from CorpCore, emphasizing the idea that discovering one's voice and embracing one's role as their own "BOSS" is not a singular event but a lifelong journey. This message aligns perfectly with Lee Jong Suk's own career trajectory, where he has continuously evolved and redefined his place in the entertainment industry. The campaign features a lineup of other prominent global figures, including soccer legend David

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K-Pop 3 mins read

Aespa’s Karina Signs New Endorsement Deal with Prada

Aespa's Karina has been announced as the newest brand ambassador for the Italian luxury brand Prada. This partnership marks a significant moment for both Karina and Prada, as the brand continues to deepen its engagement with the K-pop phenomenon. The 24-year-old artist joins an elite group of global influencers, reflecting Prada's strategic alignment with contemporary cultural icons.

Recent Collaborations: Karina made a notable appearance at the Prada men’s fall 2024 show in Milan this past January, where she wore one of the brand’s viral shift dresses in silk gazar, adorned with trailing layers of superfine organza from the spring 2024 womenswear collection. Her presence at the event, alongside other high-profile figures, solidified her status as a fashion icon and further strengthened her relationship with the luxury brand.

Career Highlights: As a member of the popular South Korean girl group Aespa, Karina has rapidly risen to international

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Endorsement Deals 2 mins read

BTS Jin Signs New Endorsement Deal with Gucci

BTS Jin has signed a new endorsement deal with Gucci, joining the luxury fashion brand as its latest global brand ambassador. Known for his exceptional style and influence, Jin will represent Gucci alongside other Korean brand ambassadors such as Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park.

Endorsement Portfolio: Jin, whose full name is Kim Seok-jin, is no stranger to high-profile endorsements. Last month, he made headlines as the first global ambassador for the jewelry brand Fred. Additionally, he has partnered with the food brand Ottogi’s Jin Ramen noodle franchise, further expanding his diverse portfolio of brand collaborations.

BTS

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Music 2 mins read

Blackpink’s Lisa Named Brand Ambassador for Louis Vuitton

Blackpink’s Lisa has been announced as the latest brand ambassador for Louis Vuitton. Lisa, who operates her own management company, Lloud Co., adds this prestigious role to her expanding portfolio of high-profile endorsements. Recently, Lisa released a new single, 'Rockstar,' in partnership with RCA Records, further showcasing her versatility and influence in the music industry.

As a member of the globally successful K-pop group Blackpink, Lisa has become a significant cultural icon. Her involvement with Louis Vuitton places her among other prominent K-pop stars who are also ambassadors for the brand, including Stray Kids’ Felix, J-Hope from BTS, Hyein from NewJeans, and the South Korean boy band Riize. This collaboration underscores Louis

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Endorsement Deals 1 mins read

BTS’s Jin Signs New Endorsement Deal with FRED

BTS's Jin, known for his vocal talents and charismatic presence, has embarked on a new solo venture by signing an endorsement deal with the French jewelry brand, FRED. This partnership marks Jin's first luxury endorsement as an individual, distinguishing it from the group endorsements BTS has previously secured.

Global Brand Ambassador Role: As a Global Brand Ambassador for FRED, Jin will represent the brand's elegance and heritage, aligning with its long-standing reputation for crafting exquisite jewelry. His involvement is expected to resonate deeply with fans worldwide, further solidifying FRED's appeal in global markets, especially in Asia where K-pop has a massive influence.

BTS's Previous Endorsements: Prior to this solo endorsement, BTS collectively served as brand ambassadors for major labels including Louis

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