Niall Horan signs on with WHOOP as brand ambassador and investor.

Long a devoted user of the performance wearable, Horan says WHOOP has “completely changed the way I understand my body, whether I’m on stage, in the studio, or just taking care of myself day to day.” This multi-layered partnership now makes him not just a promoter, but also an owner, signaling deep commitment to health, recovery, and data-led performance.

The partnership will feature exclusive content, marketing campaigns, and fan-oriented activations—all reinforcing WHOOP’s lean into insights around sleep, recovery, and performance. It also places WHOOP firmly within Horan’s lifestyle ecosystem, where wellness is part of the creative circuit, not just a side pursuit.

WHOOP already counts elite athletes such as Sha’Carri

Samara Cyn has signed with Wasserman for representation, joining one of the industry’s most respected agencies while building on her rapid trajectory. She averages over 665,000 monthly Spotify listeners, with her strongest audiences centered in Los Angeles, Chicago, New York City, London, and Brooklyn.

Her most recent project, the backroads EP, dropped in June via Vanta Records. The release, featuring collaborations with artists like Smino and Sherwyn, blends neo-soul, hip-hop, and indie textures with emotionally candid storytelling. Framed as a lighter, more therapeutic counterpoint to her earlier work, it has helped position her as a distinctive new voice.

Samara’s live presence is also accelerating. She supported Smino on his North American Kountry Kousins Tour, performed alongside Lauryn Hill at Miami’s Jazz in the Gardens Festival, and opened for Nas on the Illmatic 30th anniversary tour in London. She has already collected

Cody Simpson has signed with CAA for representation, a move that suggests his eclectic, shape-shifting career is entering yet another act—and possibly its most strategic one yet.

Remember Cody Simpson? Depending on when you tuned in, that name might mean bubblegum teen idol, acoustic heartthrob, CW actor, or elite-level swimmer training alongside Australia’s best. And somehow, he’s been all of those things—just not all at once. First came iYiYi and Pretty Brown Eyes, the singles that sparked his early ascent in the early 2010s, followed by major tours like Welcome to Paradise, The Acoustic Sessions, and a stint opening for Justin Bieber on the Believe Tour—aka, peak Belieber era.

But as his pop contemporaries doubled down on music, Simpson zagged. He ditched the major-label machine for independent releases, studied acting, and started training in the pool again. Not metaphorically—literally. He made the Australian national team and swam at the 2022 Commonwealth Games.

This latest shift to CAA—while he remains managed by Best Friends Music—feels less like a comeback and more like a consolidation. At 27, Simpson is no longer trying to outrun

Bebe Stockwell has signed with TMWRK for management, joining a roster known for guiding alt-pop and genre-defying acts through the chaos of early stardom and brand-building. She continues to be repped by Wasserman on the live side, keeping her booking infrastructure in place as the team expands.

Stockwell’s latest release, Driving Backwards, dropped in May via Columbia Records, marking a breakthrough moment wrapped in hazy melodies, lowercase emotions, and a sonic palette somewhere between dream-pop and windshield reflections. The album pushed her monthly Spotify listeners north of 500,000, with top markets in Denver, New York City, Chicago, Seattle, and Los Angeles—a geography that reads like a college-radio heatmap in motion.

She’s been quietly climbing the alt-pop ranks since her debut EP and early buzz on platforms like Ones To Watch and Lyrical Lemonade, where she’s been praised for a voice that’s soft but self-possessed—part

Osamason has signed with Wasserman for global representation, because once your third album charts on the Billboard 200 and your festival schedule starts resembling a boarding pass, it’s time to get the touring infrastructure to match.

The South Carolina rapper has quietly built one of the most calculated trajectories out of the underground in recent memory. His breakout singles “Cts-V” and “Troops” started moving numbers online in early 2023, making noise on TikTok, Spotify, and in the group chats that still matter. Since then, he’s dropped three full-lengths in 18 months: Osama Season (July 2023), Flex Musix (December 2023), and Jump Out (January 2025), the last of which became his first Billboard-charting project.

He’s been busy offline, too. Osamason performed at Rolling Loud Miami in 2024, Rolling Loud California earlier this year, and capped his international Wish You Were Here Tour with a finale set at Rolling Loud Thailand—not bad for an artist still straddling the “breakout” label. He’s currently touring across Europe and the UK, where the crowds have caught up to the streaming data.

Speaking of: over 1 million

Steve Lacy has signed with UTA, following his longtime agent Caroline Yim to her new home after her headline-making departure from WME earlier this year. It’s less a signing and more a realignment—the kind that happens when the artist and the architect know the blueprint still works.

Lacy continues to be repped for PR by The Oriel in the U.S. and August Agency in the U.K., which is to say: the team hasn’t changed, the table just got bigger.

With over 23.6 million monthly listeners on Spotify and top cities ranging from Los Angeles to Sydney, Lacy’s reach is global, but never generic. Gemini Rights, his genre-slippery 2022 album via RCA, delivered a No. 1 Billboard hit with “Bad Habit,” picked up a Grammy, and became the kind of project that both your alt-R&B cousin and your Vogue editor friend could quote from memory.

He’s not just touring—he’s curating moodboards onstage. Coachella, Lollapalooza, Primavera, Governors Ball… Lacy doesn’t play festivals

Flint rap standout Rio Da Yung OG has signed with Audible Treats for public relations representation, adding a specialized PR team to amplify his post-release momentum following a highly watched return to the scene.

Known for his sharp delivery, punchline-heavy bars, and unfiltered realism, Rio has carved out a cult following within the Michigan rap scene and beyond—earning co-signs from peers like Lil Yachty and EST Gee while helping define the sound of Flint’s gritty resurgence.

He currently pulls over 2.3 million monthly listeners on Spotify, with top markets including Chicago, Detroit, Los Angeles, Dallas, and Charlotte—a fanbase that mirrors his reach beyond regional boundaries.

Rio released his comeback album Rio Free in January via EMPIRE, marking his official return after a two-year prison sentence. The project reasserted his voice in a landscape that had continued echoing his influence in his absence. Just last weekend, he followed it with a new single, “I Go,” featuring fellow Flint artist FBLMANNY.

His past festival appearances include Rolling Loud Miami, Day N Vegas, and Smoker’s Club Fest, where his high-intensity sets have been

Lewis Capaldi has signed on as the newest global brand ambassador for HEYDUDE, joining the casual footwear brand at a high point in his public comeback.

The deal follows his return to the stage at Glastonbury, the release of his new single Survive—which quickly topped charts—and an upcoming sellout tour that’s already reigniting fan fervor. As part of the campaign, HEYDUDE is planning a launch event in Capaldi’s hometown of Glasgow, with international expansion to follow through a series of pop-up activations across Europe.

Country-pop artist Julia Cole has signed with Wasserman for global representation, adding serious agency muscle behind a career that’s already built for scale.

Julia Cole Spotify Monthly Listeners (Jan 2025-July 2025)Source: Booking Agent Info

She continues to be managed by Crazy Ones Entertainment and remains a rising presence in the genre, known for her blend of Nashville polish and Gulf Coast grit. With over 1.9 million monthly listeners on Spotify, her streaming footprint stretches from Sydney to Chicago—and the top markets say as much: Sydney, Brisbane, Toronto, Melbourne, and Chicago all clock in among her biggest fanbases.

Her latest

Camila Cabello has signed with Full Stop Management. Because sometimes, to move forward, you need to slam the door, blow a kiss through the rearview, and text Jeffrey Azoff.

Cabello continues to be repped by WME for bookings and Edge Publicity for PR, suggesting that while the engine is being rebuilt, the paint job stays flawless.

The move brings the Havana-born, chart-certified superstar under the wing of a management powerhouse whose client roster is more stacked than a Grammy green room. She’ll now be managed by Azoff, Tina Kennedy, Maria Chon, and Gian Mitchell—Mitchell notably making the jump with her from her previous team, a subtle nod to continuity in the middle of a very intentional pivot.

This new chapter comes after Cabello parted ways earlier this year with longtime manager Roger Gold, a figure who wasn’t just a behind-the-scenes architect of her solo rise but also a co-founder of 300 Entertainment—a label known for signing disruptors.

The timing is no