ILLIT, the burgeoning girl group under HYBE LABELS and BELIFT LAB, is carving a niche in the fashion world with their collaboration with Acne Studios for the Spring/Summer 2024 campaign. Comprising members YUNAH, MINJU, MOKA, WONHEE, and IROHA, ILLIT has quickly become a favorite among Generation Z, blending their musical talents with an undeniable fashion sense.

? A Fashionable Debut: ILLIT’s fashion journey reached a new height with their striking presence at the Acne Studios 2024 autumn and winter series fashion show in Paris. Their debut on this high-profile platform not only showcased their individual styles but also set the stage for their involvement in the brand’s upcoming seasonal campaign.

? Creative Synergy: Jonny Johansson, Acne Studios’ creative director, highlighted the natural connection between music and fashion, noting K-Pop’s significant impact on global style trends. His enthusiasm for partnering with ILLIT reflects a shared vision to nurture new talent and appeal to contemporary fashion enthusiasts.

? A Visual Feast: The Spring/Summer 2024 campaign, captured by photographer Charlotte Wales and styled by Léopold Duchemin in London, presents ILLIT in a series of dynamic and aesthetically pleasing visuals. Featuring Acne Studios’ signature apparel and accessories, the campaign artfully combines soft, vibrant colors with a faux-retro aesthetic, spotlighting the brand’s innovative designs.

With this collaboration, ILLIT and Acne Studios are set to influence the fashion landscape, merging the vibrant energy of K-Pop with the avant-garde spirit of Acne Studios. This partnership not only underscores ILLIT’s rising star in the music industry but also cements their status as fashion icons, promising to deliver a fresh and exhilarating narrative to the Spring/Summer 2024 season.