Grammy-winning producer and rapper Hit-Boy has teamed up with D’USSÉ to bring music and cocktail enthusiasts an unforgettable holiday experience. Through a QR code included inside every D’USSÉ VSOP Holiday Gift Box, Hit-Boy takes on the role of “personal holiday DJ.” With a quick scan, users can unlock a curated setlist and custom animations based on their chosen cocktail, from a D’USSÉspresso Martini to other festive drinks. The digital experience features a lively animated avatar of Hit-Boy, creating a club-like ambiance right at home for those holiday gatherings.

The campaign culminates with a major event at Miami Art Basel, where cultural tastemakers across music, art, and style will celebrate the collaboration. Hit-Boy joins a prestigious list of artists who have partnered with D’USSÉ, including Megan Thee Stallion, Offset, and Wizkid.

Career Highlights: Hit-Boy, born Chauncey Hollis, is a powerhouse in the hip-hop and R&B production scene, having produced chart-topping tracks for artists such as Jay-Z, Kanye West, Beyoncé, and Kendrick Lamar. He gained widespread acclaim for producing N**as in Paris* for Jay-Z and Kanye West and has since collaborated on iconic tracks including Sicko Mode by Travis Scott and Racks in the Middle with Nipsey Hussle, the latter earning him a Grammy Award.

In recent years, Hit-Boy has showcased his versatility by collaborating closely with Nas, producing albums like King’s Disease, which earned the legendary rapper his first Grammy, as well as its sequel King’s Disease II and Magic. Hit-Boy has also released solo projects that demonstrate his talent not only as a producer but as a skilled rapper.

With this innovative campaign alongside D’USSÉ, Hit-Boy continues to expand his influence in both the music and lifestyle spaces, bringing his creative energy to new audiences during the holiday season.