In a campaign that feels like the closest thing to a national holiday for Gen X and elder millennials, Clearly Canadian has made a fizzy comeback—with Shania Twain in tow. The sparkling water brand, dormant in the ad world since 1991, is reintroducing itself with help from another icon who hasn’t aged a day and still knows how to sell a chorus: Twain, now rebranded as Canada’s most glamorous beverage bandit.

The commercial, produced by Ryan Reynolds’ Maximum Effort, plays like a cross between Indiana Jones and a REI fever dream. Shania sprints through the woods, dodges imaginary bears, and commandeers a cooler full of Clearly Canadian with the grace of someone who’s absolutely been here

Corson Agency just added 2 people to its agency. Brian Lachman has signed on as an agent, bringing with him a sonic arsenal of bass-driven and electronic talent including Dirty Audio, ALRT, Chamberlain, CODES, and Dack Janiels.

Lachman’s move is less about changing desks and more about signaling a deliberate push by Corson into the aggressive corners of the electronic and heavy music world. Previously Head of EDM and Metal at Prysm Talent Agency, Lachman wasn’t just booking club slots—he founded their Metal division, making him a bit of a genre diplomat in an agency world that often doesn’t know what to do with death growls and dubstep in the same spreadsheet.

It’s also a bit of a two-for-one deal. Karina Thomas, who joined Prysm as a junior agent and Lachman’s assistant in September of last year, is making the leap to Corson as well. Think of it less as a mentorship arc and more as a carefully orchestrated backstage pass from one agency ecosystem to another. Thomas had been quietly ascending while working closely with Lachman—proof that even in the pyrotechnic world of bass music, the assistant pipeline is still where careers get built.

Lachman also brings credibility from his time in

The All-American Rejects have officially signed with Biz3 for PR—a move that suggests they’re not just reminiscing about the glory days of mid-2000s radio, but actively writing their next chapter. The band continues to be repped by UTA for touring and managed by High Maintenance Management, forming a team that seems equal parts nostalgic and strategic, kind of like wearing a vintage band tee with a $1,000 leather jacket.

And there’s real momentum here. Since December, the Rejects’ Spotify monthly listeners have quietly surged from 7 million to over 10 million—growth

Alt-pop artist Role Model has officially signed with Good World Management, joining a firm whose client roster includes Charli XCX, Troye Sivan, and Ariana Grande. His new reps, Brandon Creed and Dani Russin, take over management duties from Danny Rukasin of Best Friends, signaling a strategic pivot toward scale and polish. On the PR front, he continues with Toast Press, while Wasserman handles his live bookings—because someone has to translate all that bedroom pop into sold-out rooms.

The shift comes as Role Model’s career accelerates in multiple directions at once. Since releasing Kansas Anymore,

Edge of Paradise, the symphonic-metal-meets-cyberpunk-hard-rock band that sounds like the soundtrack to a dystopian space opera where androids have trust issues, has a new booking agency. The Kirby Organization (TKO) will now handle the band’s representation worldwide—everywhere except South America, where IDL Entertainment continues to hold court. FM Music Management remains firmly at the helm, guiding the group’s overall strategy like a gothic Gandalf.

Spotify puts their monthly listener count north of 41,000, with Helsinki, Los Angeles, Stockholm, Jakarta, and Ashburn, Virginia forming a surprisingly geographically scattered fan map. (What do Finnish metalheads and suburban Virginians have in common? Apparently, a taste for power vocals and post-apocalyptic guitar riffs.)

Touring-wise, the band has previously jumped on lineups with genre heavyweights like HammerFall and Sonata Arctica, which in metal circles is the equivalent of getting knighted at the castle gates.

Three Days Grace has signed with IAG for representation across the United States and Mexico, expanding their North American touring team. They remain with Joel Baskin at The Feldman Agency for Canadian representation and continue to be repped internationally by Wasserman Music. Management remains with Q Prime, whose longstanding partnership with the band has guided their evolution from post-grunge stalwarts to arena rock mainstays.

With over 16.4 million monthly listeners on Spotify, the multi-platinum Canadian

Duke Dumont, the genre-shaping producer and DJ behind some of the most enduring dance anthems of the last decade, has tapped UK-based DawBell for PR representation. He continues to be managed by Redlight Management and represented by Wasserman for live bookings.

Best known for his breakout 2013 single “Need U (100%)” featuring AME—which hit No. 1 on the UK Singles Chart and earned a Grammy nomination—Dumont has remained a staple of global dance music with hits like “Ocean Drive,” “I Got U,” and “The Power.” His 2020 debut album Duality showcased his evolution from festival king to introspective producer, blending house, ambient, and soul-inflected electronica.

Today, he dropped his latest single, “I Need You Now,” via EMI—another melodic slow-burner with his signature emotional punch.

Dumont has played some of the biggest stages in the world, including Coachella, Tomorrowland, Creamfields, Ultra Music Festival, and Electric Daisy Carnival. With over 8.8 million monthly listeners on Spotify, his top markets—London, Sydney, Dublin, Melbourne, and Manchester—show

NLE Choppa has signed with Wasserman for representation. If you’re looking for chill, NLE Choppa is not your guy. The Memphis-born rapper—who went platinum at 16 and now commands north of 17.5 million monthly Spotify listeners—has built his brand on full-throttle energy, clean-living contradictions, and a catalogue that toggles between raw menace and surprisingly introspective bars.

Now, he’s turning that momentum into management muscle, signing with Wasserman for representation just as he hits the road on Lil Baby’s WHAM World Tour. It’s a move that aligns one of hip-hop’s youngest disruptors with one of entertainment’s

Ty Dolla $ign, whose stage name sounds like an accounting error but whose discography sounds like money, has officially left WME and signed with Wasserman. The new team: Matt Adler, Brent Smith, Tessie Lammie, and James Rubin. That’s four agents for one artist, which is either overkill or a statement of intent.

The agency switch comes as Ty readies his new solo album, TYCOON, set for release July 18 via Atlantic. Presumably, the title is aspirational, but also accurate—this is a man who’s quietly featured on half your playlist and probably owns a solid chunk of your summer memories.

He’s still managed by SALXCO and repped for PR by Biz3, meaning the business infrastructure remains unchanged. Only the outer shell—the shiny Wasserman badge—has been swapped.

Strategically, the timing makes sense. He’s fresh off Vultures 1 and 2, his very loud collaboration with Ye (the artist formerly known as the artist formerly known as Kanye West), which put him back in the cultural bloodstream like an intravenous drip of chaos and melody.

But Ty isn’t just the guy you call for a hook when The Weeknd is busy. His solo work has been influential in its own right—“Paranoid,”

Benson Boone—TikTok heartthrob turned chart-climbing crooner—is now adding “audio ambassador” to his résumé. The breakout singer has been announced as the new face of JBL’s summer campaign, marking a slick fusion of sound and sentimentality as the brand unveils its latest tech-forward lineup, including the Tour Pro 3 earbuds and the all-new Flip 7.

To kick off the partnership, Boone didn’t just post a selfie or toss up a story. Instead, he arrived at JBL’s SoHo store in a vintage convertible (because of course), blaring “Mystical Magical” from his debut album Fireworks & Rollerblades, while dishing out custom-designed JBL Flip 7 speakers to an eager crowd of fans. It was the kind of flash-mob moment that social strategists dream of—part activation, part love letter to the fandom, all very on-brand for Boone’s dreamy DIY aesthetic.

The collaboration is JBL’s latest swing at Gen Z relevance, and Boone, with his nearly 20 million monthly Spotify listeners and fast-climbing global recognition, is a well-calibrated bet. His debut album—released earlier this year—debuted to strong streaming numbers and fanfare, with hits like “Beautiful Things” and “Slow

Ayra Starr has signed with Roc Nation for management. She’ll still be repped by CAA in North America and UTA for Europe and the UK. Which makes sense, because when your sound travels faster than your passport stamps, it takes a village of agents to keep up.

The 21-year-old Nigerian singer has spent the last two years quietly becoming one of the most streamed African artists in the world, though “quietly” might be misleading. Her debut album 19 & Dangerous put her on the map, but The Year I Turned 21, released last May, made it clear she isn’t interested in staying on just one. Her newest single, “Gimme Dat” featuring Wizkid, dropped this April via Republic and Mavin—and it’s already sounding like summer across Lagos, Bogotá, and Santiago.

With over 18 million monthly listeners on Spotify and a fanbase that spans continents (and time zones), Starr is one of the faces leading afrobeats into a new, global chapter. She’s already lit up stages at Roskilde, Afro Nation, and Lost in Riddim. Now, with Roc Nation behind the curtain, it’s safe to assume we’re about to see Ayra go from “rising” to “ubiquitous.”