London-born grime star Stormzy has signed on as the global ambassador for Dyson, representing the brand’s new OnTrac headphones. Known for his dedication to excellence in his music, Stormzy’s partnership with Dyson aligns well with the brand’s focus on engineering precision and cutting-edge technology. The OnTrac headphones offer 40mm speaker drivers and advanced audio signal processing, allowing Stormzy to experience a full frequency range (6Hz to 21kHz) and capture every nuance of his music.

Campaign and Product Highlights: The campaign video captures Stormzy’s high-energy lifestyle, taking viewers from his live performances to his recording sessions, all while using the OnTrac headphones to stay immersed and focused. With active noise cancellation, a robust 55-hour battery life, and a quick-charge option (adding 2.5 hours of playtime in just 10 minutes), the headphones are designed to keep up with his demanding schedule.

Previous Collaborations: Stormzy’s endorsement deal with Dyson adds to his impressive list of brand partnerships. Previously, he has collaborated with brands such as Patron Tequila, Adidas, and Rockstar Energy Drink, showcasing his appeal across diverse industries and further solidifying his influence beyond the music scene. This partnership with Dyson brings his dedication to quality and creativity into focus, mirroring his pursuit of excellence in music and performance.