Jisoo, the enchanting vocalist from the globally acclaimed K-pop group BLACKPINK, has embarked on a new venture, stepping into the role of brand ambassador for Dyson. This partnership marks a significant addition to her flourishing career since venturing on her solo path.

? A Campaign of Elegance and Innovation: Dyson, the British technology company, announced Jisoo’s ambassadorship accompanied by a striking campaign image. Captured holding the Dyson Airwrap Multi-Styler, Jisoo exudes elegance and modernity, perfectly embodying the blend of style and advanced technology that Dyson represents. The featured Airwrap appears in what looks to be the exclusive Ceramic Pop colorway, adding a touch of luxury to the innovative styling tool.

? Revolutionizing Hair Styling: Since its launch in 2018, the Dyson Airwrap Multi Styler has been at the forefront of haircare innovation. Leveraging Dyson’s renowned digital motor V9 and the groundbreaking Coanda effect, the Airwrap styler offers a revolutionary approach to hair styling. This technology allows for versatile styling options without extreme heat, aligning with the growing consumer demand for haircare that is both effective and hair-friendly.

? Jisoo: A Symbol of Sophistication and Tech-Savvy Elegance: As Dyson’s latest ambassador, Jisoo brings a unique fusion of fashion-forward elegance and a tech-savvy image, resonating with Dyson’s ethos of combining cutting-edge technology with sleek design. Her global influence as a member of BLACKPINK and her individual appeal as a style icon make her an ideal face for Dyson’s innovative products.

? A Global Reach: Jisoo’s appointment as Dyson’s ambassador is a strategic move for the brand, aiming to further expand its global presence. With Jisoo’s massive international fanbase, Dyson is poised to connect with a wider, more diverse audience, especially among the younger, style-conscious consumers.