Ice Spice has partnered with Mercedes-Benz, joining the brand’s ‘Class of Creators’ initiative, where she will produce content inspired by the all-new CLA. The program highlights a select group of artists, including interior designer Gustaf Westman and fashion designer Colm Dillane (KidSuper), each contributing their creative vision to showcase the vehicle.
Ice Spice’s Role in the Campaign
As part of the collaboration, Ice Spice will create exclusive content for Mercedes-Benz, likely incorporating her signature aesthetic and Bronx-rooted style. While the details of her contributions have yet to be revealed, her involvement aligns with Mercedes-Benz’s strategy of engaging younger, trend-conscious audiences through culturally relevant figures.
Recent Music Career and Y2K! World Tour
Ice Spice has remained highly active in her music career, releasing the deluxe edition of her debut album, Y2K!: I’m Just A Girl, in December 2024. This version included five new tracks featuring collaborations with NLE Choppa, DaBaby, BB Trickz, and Anuel AA. The original Y2K! album, released in July 2024, featured singles such as “Think U The Sh*t (Fart),” “Gimme A Light,” and “Phat Butt,” with guest appearances from Travis Scott, Central Cee, and Gunna.
To support the album, Ice Spice embarked on the Y2K! World Tour, which began on July 4, 2024, at the Roskilde Festival and concluded on January 5, 2025, in Adelaide. The tour spanned 40 shows across multiple continents, with Cash Cobain and Bktherula as supporting acts.
In March 2025, she teased new music on social media, sharing a dance video filmed in front of the Eiffel Tower with a snippet of an upcoming track. The song references her recent body transformation with the lyrics, “She got thin, but she went and got thick again,” hinting at new music reflecting her personal experiences and evolving artistry.
Previous Brand Collaborations
This partnership adds to Ice Spice’s growing portfolio of major brand deals. She previously starred in Starry’s Super Bowl LVII commercial alongside Keke Palmer, reinforcing her status in mainstream advertising. In the fashion world, she became the face of Coach’s Fall 2023 campaign and has worked with Fashion Nova, further solidifying her influence in streetwear and luxury branding.