Charli XCX stars in the new Spring 2026 campaign for Saint Laurent, marking her latest high-profile fashion collaboration as the momentum of her zeitgeist-shifting Brat album continues to propel her into new cultural spheres.
The British pop provocateur has once again proved to be one of the most in-demand stars across music, movies, fashion, and beauty as she fronts the luxury fashion house’s latest campaign, shot by iconic British fashion photographer and director Glen Luchford with art direction from label boss Anthony Vaccarello.
The campaign video captures the “Von Dutch” singer in an array of colourful nylon jackets soundtracked to Depeche Mode’s “Waiting for the Night”, calling back to the look she wore alongside Hailey Bieber at the brand’s Summer 2026 show.
The campaign draws attention to a play on opposites, mixing “athletic pieces and lacy lingerie details” to display an “evolved and refined evolution of the line” which “all come alive in this cinematic tension”.
While the pop star has long collaborated with fashion brands — working with the likes of Boohoo, H&M, and Depop throughout the last decade of her career — her center stage moment with Saint Laurent reaffirms her standing as one of the most sought-after celebrity names in luxury fashion.
In the wake of Brat’s success, the three-time Grammy-winning artist has landed high-revenue driving partnerships with global brands including Converse, Acne Studios, and Skims.
With Saint Laurent recently taking the crown on The Lyst Index’s hottest brand rankings, the “365” singer is firmly aligning her brand image with the most impactful cultural forces of the moment with each cross-industry collaboration.
Along with her expansion into the world of fashion, the five-time BRIT Award winner has been bridging the worlds of music and movies with a slate of projects in the works.
She recently dropped the trailer for her upcoming mockumentary film The Moment, and also scores the soundtrack for Emerald Fennell’s Wuthering Heights adaptation starring Margot Robbie and Jacob Elordi, due out February 13, 2026.
First breaking into the mainstream with her feature on Icona Pop’s 2012 track “I Love It”, the pop innovator rose through the charts with hits like “Boom Clap”, “Boys”, and “Fancy” with Iggy Azalea.
Finding critical success with records like How I’m Feeling Now and Crash, it was BRAT’s arrival in the summer of 2024 that propelled her into a new chapter of global superstardom.