Grammy-winning South African artist Tyla has announced a new endorsement deal with Nike. Expressing her excitement about the partnership, she hinted at the possibility of a future collaboration, stating, “Maybe a Tyla shoe? That would be fire.”

This partnership places Tyla among a distinguished group of artists who have collaborated with Nike, including Billie Eilish, Travis Scott, G-Dragon, and J Balvin.

Background and Career Highlights: Born Tyla Laura Seethal on January 30, 2002, in Johannesburg, South Africa, Tyla has rapidly ascended in the global music scene. She first gained attention with her debut single, “Getting Late,” in 2019, which led to her signing with Epic Records in 2021.

Her 2023 single, “Water,” became a viral sensation, leading to a dance challenge on social media and charting in multiple countries. The track’s success made her the first South African soloist in 55 years to enter the US Billboard Hot 100.

In March 2024, Tyla released her self-titled debut album, which received critical acclaim and charted in several countries. She has also been recognized with numerous awards, including the inaugural Grammy Award for Best African Music Performance for “Water” in 2024.

Beyond her music career, Tyla has collaborated with brands like Beats by Dre, Ray-Ban Meta, and Stanley 1913, showcasing her influence in both the music and fashion industries.

With her new partnership with Nike, Tyla continues to expand her brand and influence, solidifying her status as a multifaceted artist and trendsetter.