Central Cee has teamed up with G-Shock as their new European Brand Ambassador. The UK rapper’s influence extends well beyond music, making him a perfect fit for the iconic brand. In 2023, Central Cee became the first UK rapper to surpass 2 billion streams on Spotify, with over 7 billion global streams to date. His distinct style, laid-back persona, and undeniable musical talent have resonated with a new generation of fans, transcending into the worlds of fashion and culture.
Campaign Details: As part of this partnership, G-Shock is preparing to launch the GM-2110 collection, which will be revealed on September 26th. Central Cee’s collaboration with G-Shock reflects his growing presence in both music and fashion, as his influence continues to extend into multiple industries.
Career Highlights: Central Cee rose to fame with his breakout single Day in the Life in 2020, followed by hits like Loading and Obsessed with You, which helped solidify his status as one of the most exciting talents in UK rap. His 2022 mixtape 23 was critically acclaimed and showcased his versatility, fusing drill with melodic hooks and introspective lyrics. Known for blending gritty street narratives with a polished sound, he has become a key figure in modern UK music.
Brand Collaborations: Central Cee has also collaborated with major brands such as Bose, Rimowa, and Prime Hydration, further cementing his status as a cross-industry trendsetter.
With his G-Shock partnership, Central Cee continues to build his presence in the fashion world, adding to his already impressive career trajectory.