London-based singer-songwriter Raye has signed a new global endorsement deal with Dyson, becoming the brand’s latest ambassador. This collaboration coincides with Dyson’s recent push into the audio market with the release of its OnTrac headphones. Though a surprising partnership at first glance, it aligns with both Dyson’s innovative spirit and Raye’s global influence in music and fashion.
Career Highlights:
Raye first gained attention as a 17-year-old in 2014, quickly earning recognition for her powerful voice and ability to blend genres like pop, R&B, and electronic music. Over the years, she has garnered six BRIT Award nominations and built a loyal fanbase worldwide. Her 2022 breakout single, Escapism, featuring 070 Shake, helped solidify her place on the international stage, peaking at number 22 on the Billboard Hot 100 and opening doors in the US market. Raye’s debut album, My 21st Century Blues, was released in 2023 to critical acclaim, further showcasing her songwriting and vocal talents.
Notable Collaborations and Performances:
Raye’s career continues to flourish with high-profile performances and collaborations. She recently opened for Taylor Swift during The Eras Tour at Wembley Stadium in London, captivating audiences with her electrifying stage presence. As a songwriter, she co-wrote Riiverdance for Beyoncé’s Cowboy Carter, adding another impressive achievement to her resume.
Brand Partnerships:
Raye’s influence extends beyond music into fashion and lifestyle. Alongside her latest partnership with Dyson, she has worked with numerous global brands, including Farfetch, SKIMS, H&M, and Stella McCartney, solidifying her position as a versatile and sought-after figure in both the music and fashion industries.
Representation:
Raye is represented by Wasserman, and with this new Dyson endorsement, she continues to expand her impact as both a musician and a global brand ambassador. Her partnership with Dyson marks the beginning of an exciting new chapter, merging her artistic creativity with the brand’s cutting-edge innovations.
