GloRilla Becomes First-Ever Brand Ambassador for All Fenty Divisions

John Dody

02/04/25 8:52PM

GloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna’s Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the “Glo Up Close” campaign, marking her debut in this multifaceted role.

GloRilla’s Meteoric Rise in Hip-Hop

Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape “Most Likely Up Next,” followed by her EP “P Status” in 2020. Her breakthrough came in 2022 with the viral hit “F.N.F. (Let’s Go)” in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance. This success led to her signing with fellow Memphis rapper Yo Gotti’s label, Collective Music Group, in July 2022.

Following this, GloRilla released “Tomorrow,” which gained further traction with a remix featuring Cardi B, becoming her first top-ten hit on the Billboard Hot 100. Her debut EP, “Anyways, Life’s Great,” released in November 2022, entered the Billboard 200 at number 11. In 2024, she continued her ascent with singles like “Yeah Glo!” and “Wanna Be” featuring Megan Thee Stallion, both charting within the top 40 of the Billboard Hot 100. Her debut studio album, “Glorious,” released in 2024, peaked at number five, solidifying her place in the hip-hop industry.

About Fenty Brands

Founded by global icon Rihanna, the Fenty brand encompasses several divisions:

Fenty Beauty: Launched in 2017, Fenty Beauty revolutionized the cosmetics industry with its inclusive approach, offering a broad range of foundation shades to cater to all skin tones.
Savage X Fenty: This lingerie line emphasizes diversity and body positivity, providing a wide array of sizes and styles to celebrate all body types.
Fenty Skin: Introduced in 2020, Fenty Skin focuses on simple, effective skincare solutions suitable for all skin types and tones.
Fenty Hair: An upcoming venture aiming to offer inclusive haircare products, further expanding the brand’s commitment to diversity and representation in the beauty industry.

GloRilla’s collaboration with Fenty not only highlights her rising influence in the music and fashion industries but also underscores Fenty’s dedication to partnering with artists who embody authenticity, confidence, and inclusivity.

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GloRilla Becomes First-Ever Brand Ambassador for All Fenty Divisions

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