Jetour, the international SUV brand, has announced a partnership with Alan Walker, the British-Norwegian DJ, music producer, and electronic music artist. The collaboration highlights their shared passion for travel, music, and lifestyle, aligning Walker’s global influence with Jetour’s vision of inspiring exploration and adventure.

Since its global debut in 2018, Jetour has established itself in over 60 countries as a brand deeply connected to travel and lifestyle. The company’s ‘Travel+’ strategy emphasizes a commitment to being a trusted companion for journeys, making Walker, known for his music that embodies freedom and dreams, an ideal ambassador.

Walker, born in England in 1997 and raised in Norway, gained worldwide fame with his 2015 single “Faded,” a track that has garnered over 1.2 billion YouTube views and topped charts globally. As part of this partnership, Walker is creating an exclusive Jetour theme song, set to launch later this month, aiming to blend the spirit of travel with his signature musical style.

Through this collaboration, Jetour seeks to enhance its global recognition, infuse youthful energy into the brand, and inspire audiences to embrace the joy of travel and the beauty of art in their journeys.