Lee Jong Suk, one of South Korea’s most acclaimed actors, has been named a global ambassador for BOSS. This new partnership was announced by his agency, Ace Factory, and marks a significant milestone in his growing influence in the global fashion industry. As part of his new role, Lee Jong Suk recently participated in the “All-Star” campaign held in London, which promotes BOSS’s 2024 fall/winter collection.

Campaign Details: The “All-Star” campaign draws inspiration from CorpCore, emphasizing the idea that discovering one’s voice and embracing one’s role as their own “BOSS” is not a singular event but a lifelong journey. This message aligns perfectly with Lee Jong Suk’s own career trajectory, where he has continuously evolved and redefined his place in the entertainment industry. The campaign features a lineup of other prominent global figures, including soccer legend David Beckham, Nigerian singer-songwriter Burna Boy, Brazilian supermodel Gisele Bündchen, iconic model Naomi Campbell, and Italian tennis player Matteo Berrettini, making it a star-studded initiative that highlights BOSS’s global appeal.

Career Highlights: Lee Jong Suk is widely recognized for his versatile acting skills and has become one of South Korea’s leading actors. He first gained widespread attention with his role in the drama School 2013 and has since starred in numerous popular series, including I Can Hear Your Voice, Pinocchio, W, and While You Were Sleeping. His ability to portray a wide range of characters has earned him critical acclaim and a loyal fan base both in Korea and internationally.

In addition to his acting career, Lee Jong Suk has also made a significant impact in the fashion world. Before his partnership with BOSS, he has endorsed several high-end brands, including Prada, Burberry, Loewe, and Tiffany & Co. His sophisticated style and global appeal have made him a sought-after figure in the fashion industry, further cementing his status as a fashion icon.

Global Influence: By naming Lee Jong Suk as a global ambassador, BOSS taps into his widespread popularity and influence, particularly in Asia. This collaboration not only highlights his role as a trendsetter but also aligns with BOSS’s vision of empowering individuals to embrace their unique journey as leaders in their own right.

With this new endorsement deal, Lee Jong Suk joins an elite group of global ambassadors for BOSS, reinforcing his presence on the international stage. His involvement in the “All-Star” campaign is a testament to his growing influence in both the entertainment and fashion industries, and it marks another significant achievement in his illustrious career.