Burna Boy signs multi-year deal with On as their “Clubhouse President.” The global Afrobeats star will spearhead the brand’s tennis-oriented Clubhouse Nights events and co-create lifestyle experiences that blend music, sport, and community. “Everything I do comes from the same place—music, sport, community, and culture,” Burna Boy said. “On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.”
He joins a growing roster of influential non-athlete partners for On—including FKA Twigs and Zendaya—underscoring the brand’s strategic shift toward culture-meets-sport storytelling. On’s recent partnerships have helped fuel strong sales growth and propelled the company into profitable quarters, marking a standout year in lifestyle positioning.
On Instagram, Burna Boy’s audience continues to climb—now nearing 18.3 million followers, and steadily trending upward:
