In a campaign that feels like the closest thing to a national holiday for Gen X and elder millennials, Clearly Canadian has made a fizzy comeback—with Shania Twain in tow. The sparkling water brand, dormant in the ad world since 1991, is reintroducing itself with help from another icon who hasn’t aged a day and still knows how to sell a chorus: Twain, now rebranded as Canada’s most glamorous beverage bandit.

The commercial, produced by Ryan Reynolds’ Maximum Effort, plays like a cross between Indiana Jones and a REI fever dream. Shania sprints through the woods, dodges imaginary bears, and commandeers a cooler full of Clearly Canadian with the grace of someone who’s absolutely been here before. (“Was that a bear?” “No, I think that’s Shania Twain.”)

Clearly Canadian’s first campaign in over three decades leans hard into Canadian nostalgia, but with a modern twist—Twain is promoting the launch across her social media empire, where she reaches over 15.8 million fans, including 2.9 million followers on TikTok, where her videos regularly clock over 2 million views each.

The campaign builds on Twain’s growing commercial footprint in 2024, following her recent collaboration with Coffee Mate. But unlike instant creamer, Clearly Canadian’s return is anything but artificial.