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Shaboozey Stars in Nerds’ Super Bowl Ad, Bringing Sweet Fusion to the Big Game

Zunammie Keren
01/31/25 3:31AM

As Super Bowl LVIII approaches, Nerds is making waves with its latest teaser, featuring country fusion sensation Shaboozey.

Shaboozey, fresh off his viral success with A Bar Song (Tipsy)—which dominated the Billboard Hot 100 for 19 weeks—continues his rapid rise in the entertainment world. While his absence from the CMA Awards stirred controversy, his high-profile appearance during Beyoncé’s Netflix-streamed NFL Christmas halftime show solidified his growing influence. Now, he takes center stage in Nerds’ highly anticipated Super Bowl campaign.

In the teaser, Shaboozey is seen enjoying a pack of Nerds Gummy Clusters, which magically releases an animated Nerds character from an antique radio. As the energy builds, his guitar is transformed, coated in a colorful cascade of Nerds candy. The full ad, set to air in the third quarter, draws parallels between genre fusion in music and the bold textures of Nerds’ candy, aiming to deliver a visually striking and sensory-rich experience.

This marks Nerds’ second consecutive Super Bowl appearance, following last year’s nostalgia-packed ad featuring influencer Addison Rae. That campaign, which recreated the iconic Flashdance scene with animated Nerds characters, played a pivotal role in the brand’s resurgence. With Ferrara and its agency partner, Digitas Chicago, leading the charge, Nerds has skyrocketed from $50 million to $500 million in annual retail sales in just five years. Last year’s ad ranked No. 42 out of 59 on the USA Today Ad Meter, yet it helped propel Nerds to a staggering $809 million in annual revenue.

With Shaboozey bringing his boundary-pushing sound and undeniable star power to this year’s campaign, Nerds aims to build on that momentum and further solidify its place as a standout brand in the ever-competitive Super Bowl advertising landscape. Fans can catch the full spot when it airs live during the big game’s third quarter.

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