Country

Brand Ambassador 2 mins read

Alana Springsteen Signs Endorsement Deal With Blenders Eyewear

Alana Springsteen is the newest brand ambassador for Blenders Eyewear, because when your aesthetic walks the line between beachy casual and breakout-country-star polish, it helps to have eyewear that matches the energy.

Springsteen—who describes her sound as “salt in the air and sand in my boots” country—isn’t just making moves in music. She’s also proving herself endorsement-ready, having previously teamed up with Bud Light, Massage Envy, and TravisMathew. Now, she joins the Blenders roster alongside names like Deion Sanders and Lakey Peterson, trading barstools and arenas for polarized lenses and

Read More
Brand Ambassador 2 mins read

Post Malone Signs New Endorsement Deal With Sony

https://www.youtube.com/shorts/WoGwOyMmqw8

Sony has tapped Post Malone as the face (and voice) of its new ULT POWER SOUND Series, the latest volley in its “For The Music” campaign and a not-so-quiet reminder that the consumer audio wars are far from over. The partnership kicks off this month with the launch of Sony’s new ULT POWER SOUND line—speakers and headphones engineered to shake your walls, rattle your fillings, and make you feel like Posty is crooning right next to your vape pen.

“I’ve always wanted the music to feel personal,” said Malone, “and this partnership with Sony is a chance to create something that brings people

Read More
Music 2 mins read

Orville Peck Signs With Wasserman

Orville Peck has signed with Wasserman for global representation, stepping into a bigger spotlight just as the fringe on his mask starts to glimmer under the Broadway lights. Yes, Broadway. Peck recently made his stage debut as the Emcee in the Cabaret revival at the August Wilson Theatre, because apparently the next logical step after rhinestone-studded country crooner is… rhinestone-studded Berlin cabaret host. His point agent at Wasserman is Douglas Singer.

Peck’s career, which began as a masked mystery and somehow evolved into one of the most subversively mainstream acts in country music, has now reached another inflection point. His third studio album Stampede (2024) was a duet-heavy flex featuring Kylie Minogue, Elton John, and a particularly poignant cover with Willie Nelson that doubled as a love letter to queer cowboy culture. It was the musical equivalent of a rhinestone lasso spinning across genres, generations, and gender norms.

Read More
Music 2 mins read

Reyna Roberts Signs With UTA

Reyna Roberts has signed with United Talent Agency (UTA) for worldwide representation. She continues to be managed by The Ogunlesi Group and represented by Rogers & Cowan/PMK for public relations.

Streaming Metrics: Reyna Roberts has over 744,000 monthly listeners on Spotify. Her top listener markets include New York City, São Paulo, Chicago, Los Angeles, and London.

Career Highlights: Roberts gained attention with her debut single “Stompin’ Grounds,” which was featured multiple times on ESPN’s Monday Night Football. In 2024, she was featured on Beyoncé’s single “Blackbiird,” which charted at number 27 on the Billboard Hot 100 and earned nominations for two People’s Choice Country Awards. Roberts also won a Hollywood Independent

Read More
Music 2 mins read

The Pretty Wild Signs with Sound Talent Group for Representation

The Pretty Wild has signed with Sound Talent Group for representation. They continue to be managed by D&D Endeavors.

Career Overview

Formed by sisters Jyl and Jules Wylde, The Pretty Wild has made a name for themselves with their distinctive blend of metal and hard rock, fusing rebellious energy with emotionally charged lyrics. Their music delves into themes of personal struggles, resilience, and navigating the complexities of the music industry.

Their debut album, All the Way (2008), reached number three on the Swedish rock charts and topped the mid-price list, marking their breakthrough. They followed up with Pretty Wild (2014), which continued to define their melodic hard rock style. In 2019, they released Interstate 13 under Black Lodge Records, showcasing their evolution with heavier instrumentation and refined production.

Festival Appearances and Tours … Read More
Music 2 mins read

Ryan Hurd Signs With The Core Entertainment for Management

Singer-songwriter Ryan Hurd has signed with The Core Entertainment for management, where he will be represented by co-founders Chief Zaruk and Simon Tikhman. He continues to be represented by WME for booking.

Upcoming Album Release: Hurd is preparing to release his sophomore album, Midwest Rock & Roll, on March 21 via Big Machine Records. The album features his new single, "Die For It," co-written with Mark Holman and Randy Montana, as well as previously released songs "Go To Bed Sober" featuring Sasha Alex Sloan and "This Party Sucks." The project is expected to showcase his signature blend of country storytelling with rock influences.

Background and Career Highlights: Hurd, originally from Kalamazoo, Michigan, began his career as

Read More
Campaigns 2 mins read

Shaboozey Stars in Nerds’ Super Bowl Ad, Bringing Sweet Fusion to the Big Game

As Super Bowl LVIII approaches, Nerds is making waves with its latest teaser, featuring country fusion sensation Shaboozey.

Shaboozey, fresh off his viral success with A Bar Song (Tipsy)—which dominated the Billboard Hot 100 for 19 weeks—continues his rapid rise in the entertainment world. While his absence from the CMA Awards stirred controversy, his high-profile appearance during Beyoncé’s Netflix-streamed NFL Christmas halftime show solidified his growing influence. Now, he takes center stage in Nerds’ highly anticipated Super Bowl campaign.

In the teaser, Shaboozey is seen enjoying a pack of Nerds Gummy Clusters, which magically releases an animated Nerds character from an antique radio. As the energy builds, his guitar is transformed, coated in a colorful cascade of Nerds candy. The full ad, set to air in the third quarter, draws parallels between genre fusion in music and

Read More
Agency Signing 2 mins read

Brett Young signs with WME

Country music star Brett Young has re-signed with William Morris Endeavor (WME) for representation. He continues to be managed by Otter Creek Entertainment.

Career Highlights: Brett Young first gained widespread recognition with his self-titled debut album in 2017, featuring chart-topping hits like "In Case You Didn't Know" and "Sleep Without You." His soulful voice and heartfelt lyrics have earned him accolades, including the Academy of Country Music's New Male Vocalist of the Year award. 

Brett Young has built an impressive career with notable performances and collaborations that showcase his versatility as a country artist. In 2017, he made his debut at the Grand Ole Opry, marking a major milestone in his journey. He later took the stage in a unique crossover performance for CMT Crossroads in 2019, where he collaborated with R&B legends Boyz

Read More
Music 2 mins read

Orville Peck Signs with Crush Music

Country music sensation Orville Peck has signed with Crush Music, marking a new chapter in his already successful career. Known for his unique blend of country, Americana, and rock, Peck's decision to join the renowned talent agency comes at a pivotal moment, following his rise to prominence with his captivating blend of mystery, musical talent, and compelling storytelling. Peck continues to be represented by William Morris Endeavor (WME).

Career Highlights: Orville Peck is a Canadian singer-songwriter known for his unique blend of country, Americana, and rock music. He has gained significant attention for his distinctive sound and masked persona. His debut album, Pony (2019), received critical acclaim, and his subsequent releases, including Show Pony (2020) and Stampede (2024), have further solidified his position in the music industry. In addition to his albums, Peck has earned attention for his innovative live performances, often blending theatricality with intimate musicality, further

Read More
New Signings 1 mins read

Raelynn Signs with United Talent Agency (UTA)

Country music sensation Raelynn has officially signed with United Talent Agency (UTA), marking an exciting new chapter in her already successful career. Renowned for her powerful vocals and heartfelt lyrics, Raelynn has quickly become one of the most beloved voices in modern country music. This new partnership with UTA promises to elevate her presence in both music and entertainment.

Career Highlights: Raelynn’s musical journey is full of impressive milestones. After appearing on The Voice in 2011, she signed with Republic Nashville and released her debut album, WildHorse, in 2017. The album featured chart-topping singles and earned widespread acclaim. Known for her relatable storytelling and unique sound, Raelynn has become a staple on country music radio, earning her place in the industry.

With this partnership, Raelynn joins an impressive roster of talent at UTA, which represents some of the most influential figures in entertainment. UTA’s clientele includes major stars like Jill Scott, along with actors,

Read More