News

Campaigns 2 mins read

Shaboozey Stars in Nerds’ Super Bowl Ad, Bringing Sweet Fusion to the Big Game

As Super Bowl LVIII approaches, Nerds is making waves with its latest teaser, featuring country fusion sensation Shaboozey.

Shaboozey, fresh off his viral success with A Bar Song (Tipsy)—which dominated the Billboard Hot 100 for 19 weeks—continues his rapid rise in the entertainment world. While his absence from the CMA Awards stirred controversy, his high-profile appearance during Beyoncé’s Netflix-streamed NFL Christmas halftime show solidified his growing influence. Now, he takes center stage in Nerds’ highly anticipated Super Bowl campaign.

In the teaser, Shaboozey is seen enjoying a pack of Nerds Gummy Clusters, which magically releases an animated Nerds character from an antique radio. As the energy builds, his guitar is transformed, coated in a colorful cascade of Nerds candy. The full ad, set to air in the third quarter, draws parallels between genre fusion in music and

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Agency Signing 2 mins read

Hip-Hop and R&B Heavyweights Flock to Wasserman Following Major Agent Expansion

Wasserman’s latest strategic move has sent shockwaves through the music industry, as a flood of top-tier hip-hop and R&B talent has followed powerhouse agents James Rubin, Kevin Shivers, and Cristina Baxter to the agency. Since their arrival earlier this month, Wasserman has significantly expanded its roster, securing representation deals with some of the biggest names in the game.

Among the star-studded list of artists now represented by Wasserman are Tyler, The Creator, Travis Scott, Wiz Khalifa, Yeat, Roddy Ricch, PARTYNEXTDOOR, Lil Baby, Kid

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News 1 mins read

Jason Mageau Departs Roc Nation to Launch Culture Wave in Partnership with Red Light Management

Jason Mageau, a seasoned artist manager renowned for his work with rock and metal acts, has departed from Roc Nation to establish Culture Wave, a new venture in collaboration with Red Light Management. This strategic partnership aims to leverage Red Light's extensive resources and industry expertise to provide comprehensive management services to a diverse roster of artists.

Prior to this move, Mageau was instrumental in developing Roc Nation's rock department, informally known as "Roc(k) Nation." He managed several prominent artists, including Spiritbox, Code Orange, Brand of Sacrifice, Loathe, and We Came As Romans. His management style emphasized organic growth and a clear vision for each artist, moving beyond traditional album-tour cycles.

With the launch of Culture Wave, Mageau aims to continue his commitment to artist development and success, utilizing the combined strengths of his new venture and Red Light Management to navigate the evolving music industry landscape.

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News 2 mins read

Punch Steps Down as SZA’s Manager

TDE President Terrence “Punch” Henderson has stepped away from managing SZA, marking the end of their often turbulent manager-client relationship. SZA confirmed the split on Instagram, expressing that it was the end of an era and wishing Punch the best. She also emphasized that while they had grown apart, there was no ill will and asked her fans not to attack him. Despite this change, SZA reassured her audience that she remains focused on her music, particularly the extended version of Lana, and is working to ensure its release remains on track.

The split follows months of collaboration between SZA and Punch on her SOS album and its expansion. After the release of the 15-track addendum in December, SZA had pushed for the inclusion of more songs, sharing her thoughts on the matter in a lighthearted manner. Though Punch had initially hesitated, she expressed her gratitude for his support in bringing her vision to life.

Now that Punch has stepped away, SZA is reorganizing her plans moving forward. She acknowledged that some of

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Business Ventures 1 mins read

Jon Pleeter Launches JPA Agency with Star-Studded Roster

Veteran talent agent Jon Pleeter has announced the launch of JPA Agency, a Los Angeles-based talent representation firm set to make waves in the entertainment industry.

Pleeter, who brings decades of experience, most recently worked at 33 and West, where he joined in July after a successful stint at Sound Talent Group. His career also includes a noteworthy tenure as Vice President of Concerts at ICM, solidifying his reputation as a key player in the world of talent representation.

JPA Agency marks a new chapter for Pleeter, combining his expertise with an impressive roster of iconic acts. The agency represents artists such as Animotion, Bow Wow Wow, Davy Knowles, Jeffrey Osborne, Men Without Hats, The

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Endorsement Deals 2 mins read

Lay Bankz Signs A new Endorsement Deal With Under Armour

Under Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.

Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the

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Brand Ambassador 2 mins read

Haley Jones Teams Up with SoFi for Her First Home Journey

Haley Jones, the talented basketball player celebrated for her impressive skills on the court and inspiring presence on social media, has embarked on an exciting new chapter in her personal life: she’s officially on the hunt for her first home. To navigate this exciting but often daunting journey, Haley turned to SoFi, a trusted name in personal finance. Known for their award-winning mortgage services, SoFi has been coaching Haley through every step of the home-buying process.

Career Highlights: Haley Jones has built an exceptional career, both on and off the basketball court. A pivotal member of Stanford University's championship-winning team, she played alongside standout teammate Cameron Brink to clinch the 2021 NCAA Women’s Basketball Championship. Her outstanding performances earned her the title of NCAA Tournament's Most Outstanding Player, marking her as one of the most impactful players in college

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Sports 2 mins read

Charles Leclerc Enters the Sweet Arena with the Launch of Lec Ice Cream Brand!

Formula 1 sensation Charles Leclerc has set his sights on a new venture beyond the racetrack with the unveiling of his very own ice cream brand, aptly named Lec. The Ferrari driver, known for his speed on the circuit, is now bringing his passion for delightful treats to ice cream aficionados worldwide.

🍦 Irresistible Indulgence: Lec ice cream promises a guilt-free indulgence, with each tub carefully crafted to contain less than 400 calories. Leclerc's dedication to maintaining a balance between taste and health shines through in every scoop of this delectable frozen delight.

🚀 Beyond the Track: While Leclerc continues to dazzle fans on the Formula 1 circuit with his exceptional driving skills, his foray into the world of ice cream signifies a desire to explore new horizons and connect with people through the universal joy of savoring delicious desserts.

🍧 Delicious

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Film/TV 2 mins read

Jemele Hill Joins WME for Comprehensive Representation in All Areas

Jemele Hill, a prominent figure in sports journalism and media, has made a strategic move by signing with WME (William Morris Endeavor) for representation across all areas. This partnership marks a significant milestone in Hill's already impressive career, aligning her with one of the leading talent agencies in the entertainment and media industry.

🏅 A Distinguished Career: Jemele Hill is widely recognized for her insightful contributions to sports journalism. Currently serving as a contributing writer for The Atlantic and a creative consultant for Meadowlark Media, Hill has consistently demonstrated her expertise and influence in the field. Her role as a co-founder of Lodge Freeway Media further underscores her commitment to impactful storytelling and media innovation.

📰 From ESPN to WME: Hill is best known for her tenure at ESPN, where she started as a national columnist for espn.com in 2006. Her journey at ESPN saw her rise through the ranks, making notable appearances on various shows including

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Campaigns 1 mins read

Ludacris, Jimmy Fallon, and Caitlin Clark Shine in State Farm’s New Campaign

State Farm has launched its biggest creative campaign since 2020, titled “The Right Kind of Magic.” This new initiative brings together a trio of stars: rapper and actor Ludacris, talk show host Jimmy Fallon, and college basketball sensation Caitlin Clark, each adding their unique flair to the brand's time-honored message.

🎶 A Nostalgic Jingle with a Modern Twist: At the heart of the campaign is the iconic “Like a Good Neighbor” jingle, a staple of State Farm's identity. This familiar tune is coupled with the renewed appeal of Jake from State Farm, a mascot who has garnered a significant fan base since his reintroduction three years ago.

🌟 Star-Powered Collaboration: Ludacris and Jimmy Fallon bring their star power and widespread appeal to the campaign, while Caitlin Clark, a rising name in college basketball, represents a groundbreaking move in the name, image,

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