Brand Ambassador Endorsement Deals K-Pop Music

Blackpink’s Lisa Named Brand Ambassador for Louis Vuitton

John Dody
07/24/24 12:51AM

Blackpink’s Lisa has been announced as the latest brand ambassador for Louis Vuitton. Lisa, who operates her own management company, Lloud Co., adds this prestigious role to her expanding portfolio of high-profile endorsements. Recently, Lisa released a new single, ‘Rockstar,’ in partnership with RCA Records, further showcasing her versatility and influence in the music industry.

As a member of the globally successful K-pop group Blackpink, Lisa has become a significant cultural icon. Her involvement with Louis Vuitton places her among other prominent K-pop stars who are also ambassadors for the brand, including Stray Kids’ Felix, J-Hope from BTS, Hyein from NewJeans, and the South Korean boy band Riize. This collaboration underscores Louis Vuitton’s strategic focus on leveraging the global appeal of K-pop to enhance its brand visibility.

Lisa’s influence extends beyond music. Her style and presence have made her a sought-after figure in fashion, making her an ideal fit for Louis Vuitton. This partnership is expected to generate significant buzz and engagement, aligning with the brand’s commitment to innovation and cultural relevance.

Her single ‘Rockstar,’ which showcases her musical talent and continues to receive acclaim, is part of her efforts to expand her artistic reach. Partnering with RCA Records, Lisa continues to solidify her position as a multi-faceted artist capable of influencing both the music and fashion industries.

Louis Vuitton’s choice of Lisa as a brand ambassador is a testament to her impact and status as a global influencer. Her association with the brand is set to bring fresh energy and creativity, appealing to a diverse and dynamic audience.

More on Music

See all Music

Digest News

Endorsement Deals 2 mins read

Pamela Anderson Signs New Endorsement Deal with Biolage

Pamela Anderson is now officially your hair’s spiritual advisor.

In what might be the most unexpected brand-first-meets-career-second-act alignment of 2024, Biolage has named the 57-year-old icon its first-ever global ambassador—a sentence that somehow feels both overdue and perfectly timed. It’s the first ambassador deal of this scale for Biolage in 30 years, and also Anderson’s first foray into the haircare ad space. Which, when you think about it, is kind of wild. The woman defined beach hair.

The debut campaign—titled “The BS Campaign (Biolage Science)” because subtlety is dead—drops June 2 and will spotlight the brand’s bestselling Hydra Source collection, because if there's one thing Pamela Anderson has taught us, it's that you can survive literal tidal waves and still come out with glossy, frizz-free ends.

But make no mistake:

… Read More
Film/TV 2 mins read

Sam Richardson Is Now Your Giant Financial Bestie, Courtesy of Experian

https://www.youtube.com/watch?v=09Lna0ExSoU

Experian wants to be more than just your credit score overlord. It wants to be your emotionally supportive, financially literate best friend. And to make that vision a little more relatable—and a lot more 6’5”—the company has cast Sam Richardson as its new spokesperson in a campaign that asks, “What if Experian were an actual person who followed you around, helped you make responsible decisions, and looked like a lovable giant from a sitcom multiverse?”

The answer, apparently, is: it’d be pretty charming.

… Read More
Endorsement Deals 2 mins read

Dua Lipa Puts Her Gloss Where Her Voice Is — With YSL Beauty

YSL Beauty has tapped Dua Lipa—global pop star, fashion maximalist, and walking serotonin dispenser—to front its campaign for the new LOVESHINE Plumping Lip Oil Gloss, a product that sounds like it was named during a sugar rush and a brainstorm session in equal measure. Naturally, Dua Lipa is the face of it. Because if you're launching a product that promises shine, heat, and a little bit of chaos, you don’t cast a minimalist.

The campaign leans heavily into Lipa’s entire public thesis: bold color, playful energy, slight vintage callback, unapologetic glamour. This isn’t a subtle gloss. This is a disco ball in oil form. “Lipstick is my go-to beauty product,” Lipa says in the official statement. Which feels like a helpful clarification for anyone who’s ever seen her walk a carpet and thought, “This woman definitely loves math.”

This

… Read More
Endorsement Deals 2 mins read

Kendrick Lamar’s Stars In New Gatorade Ad About Losing. But You Know, In a Cool Way.

https://www.youtube.com/watch?v=vxkNJBXgwSo

Kendrick Lamar's latest Gatorade campaign, part of the brand’s 2025 “Lose More. Win More.” initiative, isn’t about sports drinks so much as it is about existential sweat. This is Gatorade-as-haiku. And Kendrick, of course, is the narrator of your inner monologue after a personal failure and a 12-minute run that made you reconsider everything.

The spot, released May 25, leans hard into monochrome minimalism—black-and-white cinematography, meditative voiceover, controlled pacing—before erupting into splashes of Gatorade color like a Jackson Pollock

… Read More
Product Collaborations 2 mins read

The Weeknd Joins Forces With Nespresso

https://www.youtube.com/watch?v=xqfHRpkrRA0

The Weeknd has joined forces with Nespresso, because of course he has. If you're a multi-platinum, genre-shattering global superstar with a taste for icy falsettos and atmospheric dread, what’s the logical next move? Launch a coffee brand named after your mom.

Enter “Samra Origins,” a limited-edition Ethiopian blend created in collaboration with Nespresso that promises to be “best enjoyed over ice,” which, frankly, is also a pretty good tagline for The Weeknd himself. The collection draws on Abel Tesfaye’s Ethiopian heritage and his personal mythology—Samra

… Read More
Music 2 mins read

Offset Has Signed With Wasserman for Representation

Offset has signed with Wasserman for representation, because at a certain point in your post-Migos evolution, you stop trying to run the playbook and start trying to own the team.

This is not a small move. Wasserman is the kind of place you go when you’re thinking beyond the tour—when brand equity needs structure, not just style. Offset, still managed by Full Stop, joins a roster that knows how to build global franchises out of genre-benders, crossover acts, and cultural lightning rods. Which, let’s be honest, is Offset in a nutshell.

He was previously with IAG, but this is different. This is clean lines and long-term strategy. This is “I’m not just a rapper, I’m a property.”

Offset has over 15.5 million monthly listeners on Spotify, and if you're mapping influence, you’ll find him blaring out of speakers in Chicago, Toronto, Dallas, L.A., and Sydney—because

… Read More
Music 2 mins read

Marsal Ventura Has signed With Analog

Marsal Ventura has signed with Analog for worldwide representation, which feels right for a DJ who treats genres the way tapas treats food groups—grab a little of everything, don’t overthink it, and make sure it pairs well with something loud.

Ventura’s not new to this. He’s been building dancefloors and twisting expectations since long before techno flamenco was something people took seriously—or Googled to make sure it wasn’t a typo. Now, he’s clocking 255,000 monthly listeners on Spotify, with Spain lighting up the heatmap like it’s voting in Eurovision. Madrid, Barcelona, Valencia, Bilbao, Málaga—it’s less of a fanbase and more of a distributed rhythm section.

His latest remix, “Caballo Maldito,” blends techno kick drums with flamenco handclaps like it’s trying to out-seduce both Berlin and Seville at the same time. And somehow, it works. It’s not EDM. It’s not traditional. It’s… emotionally percussive.

… Read More
Hip-Hop 2 mins read

Cordae Has Signed With Wasserman

Cordae has signed with Wasserman for global representation, which, in retrospect, feels less like a career update and more like a foregone conclusion. When your name sits comfortably in Grammy nominations, your Spotify streaming numbers hover around 5 million a month, and your top cities include Chicago, Sydney, and Toronto—well, you’re not freelancing the next chapter of your career.

Cordae’s not new to evolution. He started in the YBN collective, spun off into solo stardom with The Lost Boy, and built a reputation on being the guy who could hold his own in a rap cypher and also get dinner-table approval from your NPR-loving uncle. He’s the rare artist who raps like he’s writing a memoir but still sounds good in a playlist between Travis and Doja.

His latest album The Crossroads, released via Atlantic last year, doubled down on this duality. Features from Anderson .Paak, Lil Wayne, and even Ye—because apparently Cordae’s

… Read More
Agency Signing 2 mins read

Jamal Roberts Has Signed With UTA for Representation

https://www.youtube.com/watch?v=l2yeSVYY8QU

Jamal Roberts has signed with UTA for representation, because when you win American Idol with 26 million votes, you don’t just get a trophy—you get a seat at the grown-up table.

Roberts, the 27-year-old P.E. teacher from Meridian, Mississippi, isn’t your typical reality show victor. He’s a father of three, a former gospel contestant on Sunday Best, and now, the first Black man in 22 years to win Idol—a feat last achieved by Ruben Studdard in 2003. His path to the crown wasn’t paved with industry connections or viral moments. It was built on soul, sweat, and a voice that made judges cry and viewers vote in

… Read More
Music 2 mins read

Netsky Signs with Wasserman

Netsky has signed with Wasserman for worldwide representation—excluding North and South America—because when your fanbase spans five continents and your genre of choice moves at 174 BPM, you need an agency that can keep pace without asking for a translation.

The Belgian producer, known for wrapping drum and bass in melody and serotonin, currently pulls in nearly 2 million monthly Spotify listeners, with top cities like Brussels, London, Auckland, Prague, and Manchester—essentially a map of places where people still believe in dance music as therapy.

His latest release, “Out of Body” with fellow Belgian Andromedik, came via Payday Records and leans into what Netsky does best: high-energy euphoria that somehow still feels personal. It’s not just DnB—it’s DnB with feelings, bottled and filtered through synths that sound like sunrise and regret in equal parts.

… Read More
Celebrities
Close modal