Doja Cat named MAC Cosmetics’ new global ambassador. The move arrives amid a vintage VMAs-style entrance—she appeared to take a bite out of her signature “Lady Danger” lipstick on the red carpet (the bullet was actually a chocolate replica) to announce the partnership in bold fashion.
Doja Cat brings over 24 million Instagram followers into the deal. She posts approximately once a week on the platform, and each post averages more than 4,000 comments—a level of engagement brands dream about. She joins an iconic roster of musicians who’ve worked with MAC before, including Rihanna, Lady Gaga, and Nicki Minaj.
Her ambassador role comes at a high moment in her career. She recently released the single “Jealous Type” via RCA Records, which marked her biggest solo streaming debut yet, and she’ll be releasing her full fifth album Vie with high expectations.