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Anitta Collaborates with True Religion on ‘Own Your True’ Campaign

John Dody
02/07/25 1:36AM

Two-time Grammy-nominated artist Anitta has partnered with True Religion to star in their new brand platform, “Own Your True.” The campaign’s hero video features original footage of Anitta’s journey, inspiring audiences to embrace their authentic selves—a message she has championed throughout her career.

The campaign will be activated across Instagram, YouTube, TikTok, and Pinterest, with streaming placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale with partnerships across SoundCloud, SiriusXM, Pandora, and podcasts, while a Live Nation collaboration will further connect True Religion with Anitta’s fans.

Anitta’s Career and Influence: Anitta, born Larissa de Macedo Machado, first gained widespread attention in 2013 with her breakout hit “Show das Poderosas.” Since then, she has become one of the biggest global Latin artists, blending pop, funk, reggaeton, and electronic influences. In 2022, she released her fifth studio album, Versions of Me, which featured the hit “Envolver.” The track made history, making her the first Brazilian artist to reach No. 1 on Spotify’s Global Top 50 chart.

Her international success has led to collaborations with artists such as Madonna, Cardi B, J Balvin, Maluma, and Snoop Dogg, further expanding her global appeal. Anitta has also been recognized as one of the most influential Latin artists on social media, using her platform to advocate for self-expression and empowerment.

Other musicians who have collaborated with True Religion in the past include NLE Choppa, Megan Thee Stallion, and Flo Milli. With this latest partnership, Anitta continues to expand her influence beyond music, bringing her signature authenticity to the fashion world with True Religion.

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