Usher has been named the new brand ambassador for Ralph Lauren Fragrances, fronting the campaign for Ralph’s Club New York Eau de Parfum. It marks the first-ever fragrance partnership for the eight-time Grammy winner—and the first time Ralph Lauren Fragrances has tapped a major, award-winning music artist.
The alignment is precise: classic American luxury meets cultural icon with global reach. Ralph’s Club New York, with its tailored edge and after-dark energy, is as much a cologne as it is a mood—one Usher has spent two decades perfecting in arenas, red carpets, and now, high-end fragrance campaigns.
The move adds to a stacked partnership slate for Usher this year, following his ongoing collaboration with Mastercard.