Campaigns Endorsement Deals Hip-Hop Music

Pharrell Williams’ Life Story in LEGO: “Piece By Piece” Movie Collaboration

John Dody
01/29/24 9:25AM

Iconic musician and producer Pharrell Williams, age 50, is embarking on an extraordinary venture, bringing his life story to the screen in an innovative way. He’s collaborating with LEGO, the beloved toy brand, to create a unique biographical movie titled “Piece By Piece.” This exciting project promises to unfold Pharrell’s journey through the creative and playful medium of LEGO bricks.

🎶 A Story Told with LEGO: The first glimpse of the movie reveals a LEGO version of Pharrell, donning his signature camouflage attire, ready to conquer the realms of music, fashion, and more. The LEGO character embodies Pharrell’s multifaceted talent and his impact on various industries, showcasing the artist’s versatility and creativity.

👦🏽 Childhood Dreams Realized: Pharrell shared a heartfelt caption alongside the movie poster, reflecting on his humble beginnings. Playing with LEGO bricks as a child, he could never have imagined his story would one day be told through those very same pieces. This project is a full-circle moment, marrying childhood nostalgia with his illustrious career.

🎥 “Piece By Piece”: The film’s title plays on the LEGO theme and Pharrell’s journey, indicating a story built block by block, mirroring the step-by-step process of success. The pun-filled title speaks to the creativity and thoughtfulness infused in this project.

🌈 Unveiling a Unique Biopic: Pharrell’s partnership with LEGO for “Piece By Piece” adds a fresh, inventive twist to the biopic genre. The film is set to captivate audiences with its blend of biography, animation, and whimsy, offering an engaging and imaginative retelling of the superstar’s life.

🌍 Inspiration for All Ages: Pharrell’s LEGO movie is more than just entertainment; it’s a source of inspiration. It shows that dreams, no matter how big, can be built from the ground up – one brick at a time. The project exemplifies Pharrell’s journey from a child playing with LEGOs to a global icon whose story is now being told through those same bricks.

More on Campaigns

See all Campaigns

Digest News

Endorsement Deals 2 mins read

Shedeur Sanders Has Signed an Endorsement Deal with Delta Airlines

Shedeur Sanders has signed an endorsement deal with Delta Airlines, because in 2025, even your boarding pass needs a storyline.

A day after being drafted 144th overall by the Cleveland Browns—several rounds later than most projections, media takes, and probably his own expectations—Sanders quietly launched his next brand move. A TikTok clip dropped showing him boarding a Delta flight, wearing a Delta sweatshirt, and delivering the tagline: “It’s time to keep climbing.” Subtle? No. Effective? Absolutely. It’s self-mythologizing with gate assignments.

This is not a post-draft recovery deal. It’s a flex. Delta’s not betting on the No. 144 pick. They’re betting on the Shedeur Sanders brand—built not just on his QB stats, but on a perfectly curated blend of swagger,

… Read More
Music 2 mins read

Jessie J Has Signed with UTA

Jessie J has signed with UTA for North American representation, marking what appears to be the opening act of her next reinvention arc. She remains with CAA for the rest of the world, is managed by Darco Artist Partnerships, and handled on the PR front by Satellite 414. So, yes, the infrastructure is in place—and now the routing map is getting updated.

She’s also back with new music, independently released no less. “No Secrets”, which dropped this month, is her first new single in four years and sounds like both a confessional and a warning shot. The track is raw, melodic, and deeply Jessie J—a reminder that she’s still got the vocal firepower to peel paint off arena walls, even if she’s choosing to use it a little more sparingly now. There’s also a Ryan Tedder-produced single on deck (“Living My Best Life”), which is either a promise or a branding exercise, depending on your level of optimism.

Her Spotify stats

… Read More
R&B 2 mins read

The Weeknd Has Signed With WME

The Weeknd has signed with WME for representation. Because in 2025, when your brand encompasses chart-topping albums, cinematic ventures, and global tours, aligning with a powerhouse agency is as much a strategic move as releasing a hit single.

This partnership comes as The Weeknd continues to solidify his position as a global entertainment force. With over 116 million monthly listeners on Spotify, his reach spans continents, resonating in top markets like Jakarta, São Paulo, Mexico City, Sydney, and London.

Currently, he's in the midst of his "After Hours Til Dawn" 2025 stadium tour, which kicked off on May 9 in Phoenix and is set to conclude on September 3 in San Antonio. The tour supports his latest album, "Hurry Up Tomorrow," the final installment of his trilogy following "After Hours" (2020) and "Dawn FM" (2022) .

Beyond music,

… Read More
Music 2 mins read

MANDY has signed with Corson Agency

Belgian hard dance phenom MANDY has signed with Corson Agency for North American representation, a move that makes perfect sense if you’ve ever seen her set—and less sense if you’re trying to track BPMs below 150. She’ll continue to be repped by Platform Artist Agency in Belgium and managed globally by One World Artists, which is to say: the team is tight, and the sound is louder than your heartbeat.

MANDY blew in back in 2017 with “RaggaDrop,” a viral, rave-leaning banger that made hardstyle briefly feel like it could break through to the masses. It didn’t (entirely), but MANDY did—thanks to relentless touring, a cultish fanbase, and a string of releases that kept pushing the limits of what you can reasonably call “melodic.”

… Read More
Music 2 mins read

Chappell Roan Has Signed With Foundations Music for Management

Chappell Roan has signed with Foundations Music for management, marking a pivotal moment in her career following a significant year of achievements. She continues to be represented by Wasserman for live bookings, with PR support from Biz3 in the U.S. and Satellite 414 in the U.K.

Roan's ascent in the music industry has been marked by her 2024 hit single, “Good Luck, Babe!”, which propelled her into the spotlight and significantly boosted the success of her debut album, The Rise and Fall of a Midwest Princess. The single debuted at number 77 on the Billboard Hot 100 and peaked at number 6, while the album reached number 2 on the Billboard 200, solidifying her status as a rising star.

In

… Read More
Endorsement Deals 2 mins read

Kendrick Lamar Is The Newest Brand Ambassador For Chanel

Kendrick Lamar has been named the newest brand ambassador for Chanel, stepping into the role as the face of the house’s Spring-Summer 2025 eyewear campaign. He joins Chanel regulars Lupita Nyong’o and Margaret Qualley—but brings a very different kind of presence: Pulitzer-winning, low-posting, and culturally omnipresent.

Lamar, who is currently on tour with SZA, has already been quietly previewing the partnership. He wears Chanel eyewear in the just-released music video for “Luther”—his haunting, minimalist duet with SZA that dropped without warning (as usual) and is already being picked apart like a sacred text. It’s the rare fashion deal that feels like it was earned in the edit bay, not the boardroom.

Kendrick follows in the stylish footsteps of Pharrell and Nile Rodgers as part of Chanel’s broader music-meets-luxury lineage. But while they brought charisma and sparkle, Lamar brings weight. He doesn’t advertise. He aligns. He’s worked with Reebok,

… Read More
Endorsement Deals 2 mins read

Jalen Williams Signs Endorsement Deal With Ecko

Jalen Williams, the Oklahoma City Thunder’s breakout star and newly minted 2025 NBA All-Star, has teamed up with Ecko Unltd. as a brand ambassador and capsule collaborator. The partnership marks a smart evolution for Ecko—reviving its streetwear DNA with the help of a player who’s quietly become one of the most stylish, positionless forces in the league.

Williams—“J-Dub” if you’re paying attention—has helped lead OKC to the #1 seed in the Western Conference this season, averaging over 21 points per game and playing with the kind of length, vision, and versatility that makes coaches drool and stylists take notes. At just 23, he’s not only locked in on the court, he’s also building out a brand persona that feels custom-tailored for Gen Z fans: calm, cool, ultra-efficient.

Ecko Unltd., meanwhile, is in legacy-revival mode. Now celebrating its 30th anniversary, the brand is leaning back into its ‘90s and early-2000s skate-hip-hop ethos, with limited-edition

… Read More
Endorsement Deals 2 mins read

Canelo Alvarez Signs Endorsement Deal With Amiri

Canelo Álvarez, the undisputed super middleweight champion and global boxing icon, has been announced as the latest brand ambassador for luxury fashion house Amiri. This collaboration marks a significant move for both parties: Amiri expands its influence into the Latin American market, while Álvarez continues to diversify his brand beyond the boxing world.​

Mike Amiri, founder and creative director of the brand, emphasized the shared values between the athlete and the fashion house: “We share a philosophy of excellence and a dedication to inspiring others.” This partnership aligns Álvarez with other Amiri ambassadors, including South Korean rapper Sunwoon, highlighting the brand's commitment to cultural diversity and global reach.​

For Álvarez, this is not his first foray into the fashion industry. He has previously collaborated with luxury brands such as Dolce & Gabbana and Louis Vuitton, and his association with Amiri further cements his status

… Read More
Music 2 mins read

Grupo Frontera has signed with TBA Agency 

Grupo Frontera has signed with TBA Agency for live representation, a move that solidifies their meteoric rise from regional cover band to genre-redefining global act. Management stays with Rimas Music. PR? That’s still The Exclusive Agency. But touring—touring is now TBA’s domain, which makes sense, because everybody wants in on the Norteño boom, and Grupo Frontera is currently the house band for the movement.

Formed in 2022 (yes, you read that right), the Texas-based group rocketed to virality with their cover of Morat’s “No Se Va”—a TikTok-fueled slow burn that turned into real chart heat. Then came “Bebé Dame” with Fuerza Regida, which hit No. 1 on the Hot Latin Songs chart and climbed all the way to No. 25 on the Billboard Hot 100. In a pre-streaming era, that might’ve been seen as a fluke. In today’s ecosystem, it was the trailer for what’s now looking like a franchise.

By 2023, they were collaborating with Bad Bunny on “Un x100to,” which broke the

… Read More
Uncategorized 2 mins read

Afrojack has signed with Wasserman

Afrojack has signed with Wasserman for representation in the U.S. and Canada, expanding his already-global operation with a firm known for playing both the mainstream and the underground without flinching. He’ll continue to be repped by ACE Agency for the rest of the world, with The Shalizi Group steering management and Miller PR handling press worldwide—which is to say, the team is large, the inbox is full, and the coordination spreadsheets are probably color-coded by continent.

If you somehow missed the EDM boom of the early 2010s, Afrojack was one of its architects: a Dutch producer who made “Take Over Control” the unofficial anthem of every beach party with a DJ budget, and then parlayed that momentum into global hits with Pitbull, David Guetta, Ne-Yo, Beyoncé, and basically anyone else who could legally clear a drop. He’s the guy behind “Give Me Everything,” “Hey Mama,” and a contributor to “Run the World (Girls)”—which means he’s got festival bangers, wedding reception bangers, and feminist

… Read More
Celebrities
Close modal