Goibibo, known for its innovative approach to travel solutions, has announced the iconic father-son duo Jayaram and Kalidas as its brand ambassadors, marking a significant move in localised brand communication and product curation.

? Digital Film Debut: The announcement coincides with the launch of Goibibo’s first digital film starring Jayaram and Kalidas. The film pays homage to a popular scene from ‘Panchatanthiram,’ showcasing Goibibo’s creativity in recreating iconic movie moments. This strategy echoes the success of the brand’s previous #Goibibo campaign featuring Kareena Kapoor Khan, who joined as the brand ambassador last year.

? Cultural Connections: Leveraging cultural cues and language, the film aims to build a strong connection with audiences in Tamil Nadu and Kerala. By infusing travel contexts with fresh perspectives and relatable storytelling, Goibibo seeks to resonate deeply with its target audience and capture the essence of travel experiences.

? Strengthening Brand Presence: With Jayaram and Kalidas on board, Goibibo strengthens its brand presence and reinforces its commitment to providing innovative travel solutions tailored to local preferences. The father-son duo’s charm and relatability add a personal touch to Goibibo’s brand communication, enhancing its appeal among customers.

Stay tuned for more exciting updates and initiatives from Goibibo as they continue to redefine travel experiences with creativity and authenticity! ?✈️