Benson Boone Brings the Heartland to Hi-Fi in New JBL Campaign

John Dody

06/12/25 10:35AM

Benson Boone—TikTok heartthrob turned chart-climbing crooner—is now adding “audio ambassador” to his résumé. The breakout singer has been announced as the new face of JBL’s summer campaign, marking a slick fusion of sound and sentimentality as the brand unveils its latest tech-forward lineup, including the Tour Pro 3 earbuds and the all-new Flip 7.

To kick off the partnership, Boone didn’t just post a selfie or toss up a story. Instead, he arrived at JBL’s SoHo store in a vintage convertible (because of course), blaring “Mystical Magical” from his debut album Fireworks & Rollerblades, while dishing out custom-designed JBL Flip 7 speakers to an eager crowd of fans. It was the kind of flash-mob moment that social strategists dream of—part activation, part love letter to the fandom, all very on-brand for Boone’s dreamy DIY aesthetic.

The collaboration is JBL’s latest swing at Gen Z relevance, and Boone, with his nearly 20 million monthly Spotify listeners and fast-climbing global recognition, is a well-calibrated bet. His debut album—released earlier this year—debuted to strong streaming numbers and fanfare, with hits like “Beautiful Things” and “Slow It Down” carving out a distinctive space in the alt-pop landscape. Boone also recently made his Coachella debut and has been riding the post-performance halo with a string of sold-out shows and growing festival slots.

For JBL, this isn’t just about product placement—it’s about cultural proximity. And Benson Boone, with his mix of vulnerable anthems and digital fluency, is positioned not only as a pitchman, but as a sonic moodboard for a generation navigating heartache in high-fidelity.

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Benson Boone Brings the Heartland to Hi-Fi in New JBL Campaign

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