ILIA Beauty has announced singer-songwriter Clairo as its first-ever celebrity ambassador. As part of the partnership, Clairo and ILIA have launched the “Clairo Edit,” a curated set of her favorite products from the clean beauty brand.
Product Launch: The Clairo Edit: The limited-edition “Clairo Edit” includes the Eye Stylus Shadow Stick, Clean Line Gel Eyeliner, Lip Sketch Hydrating Crayon, Limitless Lash Mascara in After Midnight, and an exclusive pink Clairo tote. The selection reflects ILIA’s focus on clean, skin-forward beauty with formulations that combine skincare benefits and makeup performance.
Clairo’s Role and Promotion Strategy: Clairo shared that the simplicity and efficiency of ILIA’s products played a key role in her decision to collaborate, stating that she does her own makeup while on tour and values the ease of use. As part of the partnership, she will promote the brand to her audience of over 4.7 million Instagram followers, where she maintains an engagement rate of over 13%.
Brand Background: Founded in 2011, ILIA Beauty is known for its commitment to clean ingredients, transparency, and sustainability. The brand develops products designed to protect and revive skin, with a focus on non-toxic formulas that deliver visible results.
About Clairo: Clairo, born Claire Elizabeth Cottrill, is an American singer-songwriter known for her intimate songwriting style and lo-fi sound. She first gained recognition in 2017 with the viral hit “Pretty Girl,” which led to a record deal and the release of her debut EP Diary 001 in 2018. Her debut album Immunity (2019) received critical acclaim and included singles such as “Bags” and “Sofia.” Her second studio album, Sling, released in 2021, marked her continued growth as a musician. In addition to her music career, Clairo has collaborated with brands like Marc Jacobs.