Under Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.
Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the “dance mix” of Da Girls and NLE Choppa on It’s Getting Hot, further elevated her profile.
She burst onto the scene with her breakout single Tell Ur Girlfriend, which became a viral sensation on TikTok and landed her a spot on the Billboard Hot 100. Her music has amassed over 700 million global streams, showcasing her widespread appeal and undeniable talent.
Lay was named MTV’s Global PUSH Artist of the Month, a testament to her growing influence in the industry. Her tracks, certified gold multiple times, reflect her versatility and ability to connect with fans through raw, dynamic artistry. Lay has graced some of the world’s biggest stages, including her highly anticipated performance at Rolling Loud, the premier hip-hop festival, cementing her reputation as a must-watch performer.
Through this collaboration, Lay Bankz and Under Armour aim to empower creators to embrace confidence, authenticity, and self-expression, setting a bold standard for the future of music, fashion, and culture. Stay tuned for exclusive drops blending artistry and innovation.