Endorsement Deals Music Product Collaborations

Post Malone Teams with Stanley for Camo-Covered Hydration Line

John Dody

06/12/25 10:31AM

In a crossover that feels like equal parts hip-hop tour bus and backcountry hike, Post Malone has joined forces with Stanley 1913—the venerable drinkware brand known for fueling fishing trips and your uncle’s coffee addiction—for a rugged capsule collection that brings camo to the cult of hydration.

The drop, which includes Stanley’s classic tumblers, stackable cups, and adventure-ready bottles, is wrapped in camouflage and dusted with Posty’s signature blend of cozy chaos and functional cool. It’s the kind of merch that says “I like my whiskey neat, my water cold, and my headliner slot on time.”

This collaboration drops at a curious cultural moment: Stanley has become the Gen Z hydro-status symbol of the year—TikTok’s unofficial trophy for sipping in style—while Post Malone is evolving into an Americana-adjacent lifestyle brand of his own. Between his love for beer pong, Crocs collabs, and now utility drinkware, it’s clear Posty is turning his gravelly charm into a surprisingly coherent design philosophy: comfort-core, but with edge.

Post is currently riding a commercial high following his country-leaning pivot (and recent performance at the ACM Awards), with streaming numbers soaring and a new album reportedly in the works. The Stanley team-up doesn’t just quench thirst—it pours gasoline on his quietly expanding empire of brand extensions that actually make sense.

And if you’re wondering whether the camo is meant to blend into the desert, the woods, or the merch table at a PostyFest revival—yes.

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Film/TV 2 mins read

Jeremy Allen White Joins Louis Vuitton

Jeremy Allen White, the smoldering, stress-smoking soul of FX’s “The Bear,” has traded his chef’s apron for couture suiting as the newest brand ambassador for Louis Vuitton. It’s a move that makes sense if you’ve been watching White’s fashion arc—slowly sautéed over a few seasons of critical acclaim and served up at increasingly exclusive red carpets, where he’s swapped kitchen whites for pearl-buttoned tailoring and brooches bigger than the steaks Carmy never has time to plate.

This partnership became inevitable the moment he walked into the 2024 Met Gala in a custom Vuitton number designed by Pharrell: a pinstriped three-piece ensemble with just enough

Business Ventures 2 mins read

Shakira Spins Into the Shampoo Game With New Hair Care Brand, Isima

Shakira, whose hips famously don’t lie, is now making sure her hair tells the truth, too. The global pop icon has officially entered the beauty arms race with Isima, a hair care brand born not from a whiteboard pitch session but out of genuine personal frustration. Tired of mixing her own DIY cocktails in hotel bathrooms and backstages around the world, Shakira decided it was time to formulate something more permanent—and less experimental. “I looked for a group of experts and scientists,” she said, “that knew how to do this.” Which, if you’re Shakira, probably means tasking a lab with decoding what humidity does in Barranquilla and Bel Air.

While this might sound like just another celebrity hair launch, the timing and execution say otherwise. Isima is dropping into a market already simmering from the heat of Beyoncé’s Cécred, which made headlines earlier this year with a first-ever exclusive partnership with Ulta Beauty. It also follows Hailey Bieber’s Rhode, which recently ascended into unicorn status with a $1 billion valuation after being acquired by E.l.f. Beauty—a gentle reminder that moisturizer and market caps are

Music 2 mins read

Benson Boone Brings the Heartland to Hi-Fi in New JBL Campaign

Benson Boone—TikTok heartthrob turned chart-climbing crooner—is now adding “audio ambassador” to his résumé. The breakout singer has been announced as the new face of JBL’s summer campaign, marking a slick fusion of sound and sentimentality as the brand unveils its latest tech-forward lineup, including the Tour Pro 3 earbuds and the all-new Flip 7.

To kick off the partnership, Boone didn’t just post a selfie or toss up a story. Instead, he arrived at JBL’s SoHo store in a vintage convertible (because of course), blaring “Mystical Magical” from his debut album Fireworks & Rollerblades, while dishing out custom-designed JBL Flip 7 speakers to an eager crowd of fans. It was the kind of flash-mob moment that social strategists dream of—part activation, part love letter to the fandom, all very on-brand for Boone’s dreamy DIY aesthetic.

The collaboration is JBL’s latest swing at Gen Z relevance, and Boone, with his nearly 20 million monthly Spotify listeners and fast-climbing global recognition, is a well-calibrated bet. His debut album—released earlier this year—debuted to strong streaming numbers and fanfare, with hits like “Beautiful Things” and “Slow

Rock 2 mins read

Yellowcard Enlists New PR Firepower as Nostalgia Tour Rolls On

Yellowcard—the pop-punk veterans responsible for giving your teenage angst a violin section—have signed with Schneider/Rondan Organization (SRO PR) for publicity. Yes, it’s true: the band that made high school heartbreak sound orchestral is back in the press game.

This comes as Yellowcard continues to be repped by Wasserman for live representation, a partnership that’s kept them on the road and in the festival rotation. Their most recent output includes the two-song EP Better Days, released via Better Noise Music, and A Hopeful Sign, a collaboration with ambient outfit Hammock that floated into existence via Equal Vision Records—an unexpected but oddly fitting detour from their Warped Tour roots.

With over 4.3 million monthly listeners on Spotify and fan hotspots spanning Chicago, Los Angeles, Jakarta, Sydney, and Denver, Yellowcard has fully crossed into the “legacy act with streaming juice” zone. They’ve hit stages at So What?! Music Festival and have re-emerged as fixtures in the pop-punk nostalgia circuit, serving both veteran fans and a new generation discovering “Ocean Avenue” via algorithm.

In an era where emo is an aesthetic and PR is a comeback

Electronic 2 mins read

SBTRKT Signs With Primary Talent

SBTRKT, the famously elusive producer known for pioneering the post-dubstep, future-garage, alt-soul moment of the early 2010s—and then vanishing just as the zeitgeist caught up—has signed with Primary Talent for worldwide representation, excluding the United States. Because of course he did. You don’t build a career on mystique and then go full global. The man has brand integrity. He continues to be managed by Adam Golden at Zeya, whose job description presumably includes things like “coordinate tour logistics” and “maintain the enigma.”

Despite releasing music with the frequency of a lunar eclipse, SBTRKT maintains a devoted fanbase: over 600,000 monthly listeners on Spotify, clustered in taste-forward markets like London, Sydney, Melbourne, Los Angeles, and Brisbane. These are not passive listeners. These are people who still say “post-racial” unironically and believe Thom Yorke should be on every remix.

His latest project, the Turn Your Heart Around EP, dropped independently via SAVE YOURSELF—which sounds like a wellness prompt but is, in fact, the name of his label. The EP is a reminder that SBTRKT hasn’t just been hiding in a mask and a concept. He’s been quietly iterating,

Hip-Hop 2 mins read

Rico Nasty Signs With CAA

Rico Nasty has signed with CAA for global representation. She continues to be managed by Fly South Music Group and repped by a PR duo: Grandstand Media in the U.S. and Imran Malik Publicity in the U.K.—because when your brand of chaos is internationally recognized, you need multiple countries managing the volume.

Her latest project, LETHAL, dropped last month via Atlantic Records and sounds exactly like the name suggests: unfiltered, unrelenting, and impossible to ignore. The project is a return to form—but also a flex. It’s Rico at full blast, blending punk fury with trap maximalism, and reminding everyone that just because the mainstream shifted toward soft-spoken alt-rap doesn’t mean she plans to lower her voice.

With over 2.5 million monthly listeners on Spotify, and cities like Chicago, LA, and NYC showing up heavy in the data, Rico’s following isn’t niche—it’s just particular. They want volume. They want eyeliner. They want rage and glitter and someone who raps like she’s mid–WWE entrance.

She’s already left her mark on stages at Rolling Loud, Coachella, and Lollapalooza. And now that CAA is in the mix, expect to see her booked at even more venues

Music 1 mins read

Ayra Starr Joins Roc Nation: The Celestial Star Plots Her U.S. Takeover

Ayra Starr has signed with Roc Nation for management. She’ll still be repped by CAA in North America and UTA for Europe and the UK. Which makes sense, because when your sound travels faster than your passport stamps, it takes a village of agents to keep up.

The 21-year-old Nigerian singer has spent the last two years quietly becoming one of the most streamed African artists in the world, though “quietly” might be misleading. Her debut album 19 & Dangerous put her on the map, but The Year I Turned 21, released last May, made it clear she isn’t interested in staying on just one. Her newest single, “Gimme Dat” featuring Wizkid, dropped this April via Republic and Mavin—and it’s already sounding like summer across Lagos, Bogotá, and Santiago.

With over 18 million monthly listeners on Spotify and a fanbase that spans continents (and time zones), Starr is one of the faces leading afrobeats into a new, global chapter. She’s already lit up stages at Roskilde, Afro Nation, and Lost in Riddim. Now, with Roc Nation behind the curtain, it’s safe to assume we’re about to see Ayra go from “rising” to “ubiquitous.”

Music 1 mins read

Rockin’1000 Signs With ITB: The World’s Biggest Band Finds a Booking Home

Rockin’1000—the self-described “biggest rock band on Earth”—has signed with International Talent Booking (ITB) for representation worldwide, excluding North America. Point agents Filippo Mei and Lucia Wade will lead the charge, while the group remains under the watchful eye of founder and CEO Fabio Zaffagnini.

What began in 2015 as a passionate plea to get the Foo Fighters to play Cesena, Italy—via a viral video of 1,000 musicians playing “Learn to Fly” in unison—has evolved into a global phenomenon. Think Glastonbury meets garage band. Rockin’1000 has since become a musical movement of over 100,000 musicians across more than 100 countries, performing massive rock covers with the full force of stadium-sized humanity. Picture 250 drummers, 500 guitarists, and a wall of vocals belting Queen—all on the same stage.

Their performances have electrified venues like Stade de France, Frankfurt’s Deutsche Bank Park, and Brazil’s Allianz Parque. They’re less a band than a logistical miracle: a reminder that

Music 2 mins read

Miguel Has Signed With The Chamber Group for PR Representation

Miguel has signed with The Chamber Group for PR representation. He continues to be repped by CAA for live/touring, because of course he does; at this point, Miguel’s concerts are less about ticket sales and more about fabric softener demand from fans throwing silk shirts on stage.

Spotify tells us he’s still floating north of 27.5 million monthly listeners, with his most obsessive fan clusters living in Los Angeles, Sydney, Jakarta, Chicago, and London. You could attribute that geographic spread to global streaming habits or simply assume those are the cities with the most well-lit bedrooms.

Miguel’s live footprint is equally cosmopolitan. Over the years, he’s graced the stages of Coachella, Lollapalooza, and Made in America, typically as the guy you book when you want the crowd to stop scrolling TikTok and feel something in their soul—or, at minimum, in their hips.

In print and pixels, Miguel’s been a fixture of the glossy magazine world. He’s landed in GQ, Billboard, Flaunt, and more, usually photographed somewhere between mid-conversation and mid-seduction, in a silk robe or leather pants, occasionally both. Fashion, like genre, bends around him.

A Chamber Group partnership

Endorsement Deals 2 mins read

Rauw Alejandro x Buchanan’s: When the Grill Meets the Groove

Rauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest culinary-meets-cultura spectacle: the Asados Unidos campaign.

If you’re unfamiliar with the term asado, it’s basically barbecue—but make it Latin American, deeply emotional, and a battleground for generational grilling philosophies. Enter Buchanan’s, the Scotch brand with a Latin soul, whose entire brand identity now seems built around making whisky as comfortable at a backyard cookout as it is on a mahogany bar cart in the Andes.

The campaign’s core thesis is one part sociology seminar and one part travel ad: despite our differences in spice level, smoke preference, and playlist choices (Merengue or Bomba? Discuss), it’s Buchanan’s that brings us together. Rauw, of course, plays the cultural diplomat here—grilling with friends from Puerto Rico, Argentina, Colombia, and Mexico across a four-part video series that’s basically Anthony

Endorsement Deals 2 mins read

Vintage Culture Has Been Named Global Brand Ambassdor of Von Dutch

Somewhere between the Y2K renaissance and the revival of logo-core lies Von Dutch, a brand once favored by mid-2000s starlets and now freshly dipped in relevance. And who better to helm its return than Brazilian DJ and producer Vintage Culture, a man who knows a thing or two about high-octane nostalgia.

As the new global ambassador, Vintage Culture isn’t just posing in flame-stitched hats—he’s co-creating an exclusive capsule collection under Von Dutch’s new creative platform, Von Dutch Loves. Launching June 15, the line leans all the way in: distressed trucker hats, oversized graphic tees, and all the blurry-after-3am rave energy your feed can handle. The collection is, as the artist puts it, “a celebration of individuality,” though cynics might call it a well-timed play for post-ironic fashion supremacy.

And let’s be clear: this isn’t a vanity license plate gig. Vintage Culture, born Lukas Ruiz, has spent the last few years quietly becoming one of the most bankable names in dance music. With a sound that fuses deep house with melodic grooves and a stage presence that lights up arenas

Boxing 2 mins read

Anthony Joshua Has Been Named New Brand Ambassador for Prep Kitchen

Two-time heavyweight world champion Anthony Joshua is trading uppercuts for upper crust, at least in the kitchen. He’s just been named a brand ambassador for Prep Kitchen, the performance meal prep company aiming to make chicken-and-rice feel a little less like a punishment and a little more like a privilege. But this isn’t just another athlete sticking his name on a food box and calling it a day. Joshua is diving in—literally flavor first.

In partnership with Prep Kitchen’s Head of Food, Paul Mason, Joshua is co-creating a limited-edition recipe collection inspired by his Nigerian roots. Among the culinary haymakers in the lineup: West African Style Red Pepper and Peanut Chicken, Suya Beef with Jollof Rice, and Nigerian Fish Curry. It’s both a nod to heritage and a branding move that tastes as smart as it looks bold. In a sea of “clean bulking” and “macro-balanced” platitudes, Joshua’s take adds actual flavor—an underutilized nutrient in performance marketing.

This isn’t Joshua’s first foray into the food and beverage space, either. He’s previously been backed by Lucozade and EQ Nutrition, names synonymous

Campaigns 2 mins read

Fuerza Regida and Dos Equis Want You to Stop Asking for Permission (or Forgiveness)

The name of the campaign is Ni Perdón Ni Permiso, which roughly translates to “No Forgiveness, No Permission.” And just in case that didn’t tip you off, the vibe here is: live loudly, unapologetically, and ideally with a Dos Equis in hand while Fuerza Regida blasts from the speakers.

Yes, Fuerza Regida, the chart-torching, genre-bending ambassadors of Música Mexicana’s new wave, have teamed up with Dos Equis for a full-throttle, confidence-as-a-lifestyle campaign aimed at turning everyday rebellion into branded content. And frankly, it’s kind of perfect. If any band can sell audacity, it’s the guys who just made Billboard history with a Spanish-language corrido album cracking the Billboard 200 at No. 2—before climbing to No. 1 on the Top Latin Albums chart days later. Oh, and did we mention they also topped Apple Music’s All-Genre and Latin Albums charts simultaneously? Casual.

The campaign isn’t just a vibe—it’s also an interactive talent search. Starting June 9, Dos Equis

Brand Ambassador 2 mins read

Nyara Sabally Has Been Named New Brand Ambassador For Catbird—Her First WNBA Brand Deal

The WNBA’s newest champion just picked up her first piece of off-court hardware, and it comes in 14-karat gold. Nyara Sabally, fresh off a title run with the New York Liberty, is now the face of Catbird’s latest campaign, making her the brand’s newest ambassador and perhaps the first person to pair post defense with minimalist fine jewelry.

Catbird, the Brooklyn-based jewelry brand that’s basically the spiritual opposite of courtside flashiness, has tapped Sabally to showcase its signature pieces—delicate gold chains, whisper-thin rings, things that sparkle without shouting. Which, in a way, mirrors Sabally’s own energy: elegant, resilient, and quietly dominant. The campaign leans hard into that contrast—diamond-tough athlete meets gossamer-light gold—and the result is exactly the kind of crossover moment that makes brand strategists feel clever.

This isn’t just Catbird tossing a bracelet at the nearest trending athlete. Sabally is a compelling figure in and out of uniform. Born in Germany, she played college ball at Oregon, where she battled through multiple knee injuries with the kind of

Music 2 mins read

Prince Royce Signs With Wasserman, Continues His Reign as the Bachata Globalist-in-Chief

If there’s one thing Wasserman knows how to do, it’s take global icons and make them slightly more global. Prince Royce, the Bronx-born bachatero who made heartache sound like a dancefloor proposition, has officially signed with Wasserman for worldwide representation (minus the part of the world where bachata was arguably born). Because why not expand your empire—selectively?

Royce’s team remains a steady triangle: Walter Kolm Entertainment on management (the Latin music whisperer), Nieman Group on PR (because someone has to craft the headline when your heart gets broken in 4/4 time), and now Wasserman to handle the booking side of his eterna career trajectory.

This isn’t a case of artist-trying-to-make-a-comeback. Royce has never really left. He first broke out in 2010 with a bachata rework of “Stand By Me” that somehow turned a 1960s soul classic into the unofficial slow dance anthem of every quinceañera between Miami and Queens. He followed that up with “Corazón Sin Cara”, which was less a single and more a gentle reminder that beauty is skin-deep but charisma is eternal.

Since then,

Music 2 mins read

Trey Songz Signs With IAG

Trey Songz—the man who helped a generation of R&B fans confuse love with texting at 2 a.m.—has officially signed with Independent Artist Group (IAG) for representation. Yes, that Trey Songz. The inventor of the “Sex Playlist” energy before streaming platforms made those literal, the crooner who somehow made the phrase “Neighbors Know My Name” sound like both a flex and a zoning violation.

With over 8 million monthly Spotify listeners, and core fanbases across Sydney, Chicago, Los Angeles, Dallas, and Atlanta, Mr. Steal Your Girl is still very much on the playlist and in the bloodstream. His latest single, “Say the Word”, dropped this month as an independent release—because when you’ve already spent years signed to Atlantic and sold millions, sometimes you just want to whisper sweet nothings directly to your audience with no middlemen.

Trey, whose real name is Tremaine Neverson (which already sounds like a lost member of the royal family who moonlights at Drai’s),

Endorsement Deals 2 mins read

Dakota Johnson Is Roberto Coin’s Newest Muse

Dakota Johnson has been named the global brand ambassador for Italian luxury jewelry house Roberto Coin, in a deal that runs through May 2027. Which is perfect, because if there’s anyone who knows how to stretch a campaign across award seasons, it’s the woman who made press tours for “Madame Web” feel like they deserved their own red carpet circuit.

The new campaign, lensed by fashion photography titan Craig McDean, features Johnson wrapped in Coin’s signature designs and the seductive, shimmering backdrops of Venice—a city that, like Dakota, knows how to do drama, glamour, and quiet prestige without needing to shout.

This isn’t Johnson’s first foray into luxury sparkle—she’s previously aligned herself with Gucci and Italian lingerie brand Intimissimi—but this marks her deepest dive yet into fine jewelry. Beyond print spreads and moody gondola shots, the partnership will also see her

Sports 2 mins read

Saquon Barkley Is Now Powered by C4—and by Pure Football Mythology

In a move that feels less like a brand endorsement and more like a Greek god shaking hands with a pre-workout tub, C4 Sport has tapped Saquon Barkley as its newest face. If you’ve ever watched Barkley hurdle a linebacker in slow motion and thought, “This man might actually be forged from creatine and lightning bolts,” well, now there’s a brand alignment to match.

The C4-Saquon partnership, announced by Nutrabolt, is all about “explosive energy, endurance, and focus.” Which is convenient, because that’s also how most defensive backs describe the three seconds between the snap and Barkley disappearing over the horizon.

Barkley, who has over 3.5 million followers on Instagram, is already promoting the deal with his usual mix of power-lifter glam and locker-room realness. And this isn’t just a photo-op in a yellow hoodie. Expect behind-the-scenes footage of workouts that start at 5am, lifts that snap steel, and reps so clean they’d make your Apple Watch nervous. C4 is

Campaigns 2 mins read

Paige Bueckers Just Made Radiant Lilac Feel Like a Championship Ring.

In its quest to reclaim the misunderstood corners of the paint wheel, Sherwin-Williams has crowned Radiant Lilac SW 0074 as the Loneliest Color of 2025. Which is poetic branding for “no one’s buying this.” But instead of slapping it on an accent wall and hoping for the best, the company leaned all the way in — painting a broader message about visibility, marginalization, and of course, women’s basketball.

Enter Paige Bueckers, the No. 1 pick in this year’s WNBA Draft, rising star

Endorsement Deals 3 mins read

Curry, Hart, and A’ja Wilson Chase the Cashback Crown

In Chase’s latest ad campaign, “Cashback Like a Pro,” we get the kind of brand exercise that feels less like a commercial and more like an All-Star Weekend scrimmage that somehow broke into a fintech conference. Stephen Curry and Kevin Hart are chirping back and forth about cashback rewards like it’s a Game 7 — until A’ja

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Post Malone Teams with Stanley for Camo-Covered Hydration Line

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