Paris Hilton, the iconic media personality and self-proclaimed tanning aficionado, has recently unveiled her latest venture—a groundbreaking partnership with Tan-Luxe as the face of their new body self-tanner, “The Future.”

? A Luxurious Formula for Lasting Glow: “The Future” is equipped with Tan-Luxe’s new Triple Tan+ technology, which combines glycerin and erythrulose, promising a tan that lasts at least ten days from a single application. Further enriching the formula, it incorporates a peptide complex and a mix of humectants, enhancing hydration and stimulating collagen production. The product also features a custom scent developed by Hilton herself, named Pink Sands, which includes notes of cassis, violet, and white leather—adding a touch of personal flair to the tanning experience.

? A Perfect Match of Creative Minds: Paris Hilton has been a fan of Tan-Luxe products for several years and expressed her enthusiasm for joining forces with the brand. “I’m an expert on getting tanned, but Tan-Luxe are the experts in tanning products,” Hilton remarked. Together, they have crafted what they believe to be a revolutionary step forward in the world of self-tanning, emphasizing the product’s unique attributes such as its durability, hydrating properties, and skin-firming benefits.

? Setting New Industry Standards: This collaboration represents Tan-Luxe’s first foray into celebrity partnerships, and expectations are high. Marc Elrick, CEO and founder of Tan-Luxe, highlighted the strategic importance of this partnership, noting Hilton’s long-standing influence and foresight in beauty trends. Elrick is optimistic that “The Future” will not only meet but exceed the brand’s ambitions, potentially doubling its size by transforming the body tanning segment as profoundly as its facial tanning products have in the past.