Nicole Kidman returns as a brand ambassador for Chanel, marking a full-circle moment more than two decades after she first fronted the house’s legendary Chanel No. 5 campaign directed by Baz Luhrmann.

Her return comes ahead of creative director Matthieu Blazy’s highly anticipated debut show for the brand at Paris Fashion Week, where Kidman joined fellow ambassador Ayo Edebiri on the front row. Kidman’s appearance — wearing an oversized white men’s tuxedo shirt paired with relaxed denim — offered an early glimpse into Blazy’s new vision for the house, blending timeless elegance with understated modernity.

For Chanel, Kidman’s reintroduction brings together nostalgia and renewal. Her original Chanel No. 5 campaign in 2004 was one of the most expensive ads ever produced — a cinematic short by Luhrmann that helped redefine fragrance marketing and set a precedent for celebrity-led luxury storytelling. The campaign’s success not only elevated Kidman’s image as a global fashion icon but also cemented Chanel’s dominance in the luxury fragrance sector, where No. 5 remains a best-seller to this day.

Kidman’s return also aligns with Chanel’s recent strategy of deepening relationships with established Hollywood talent alongside emerging cultural voices. The brand has expanded its ambassador roster in 2025 to include figures like Ayo Edebiri, Timothée Chalamet, and Jennie Kim of BLACKPINK, signaling a balance between cinematic legacy and Gen Z relevance.

The move further underscores Kidman’s enduring influence across fashion and film. Beyond her longstanding association with Chanel, she has served as a face of Jimmy Choo, Omega, and Balenciaga, while maintaining a robust acting slate with upcoming roles in Netflix’s A Family Affair and the second season of Special Ops: Lioness.