In a heartwarming campaign that celebrates the essence of true friendship, NIC has teamed up with beloved actress Rashmika Mandanna to emphasize the joy of sharing special moments with close friends over ice cream. Titled ‘Gehri Dosti ke Gehre Flavours’, this collaboration aims to shift the perception of ice cream consumption in India from being impulse-driven to intentional and cherished.

? Friendship at its Core: The campaign revolves around Rashmika Mandanna’s character, who rushes through a thank-you speech to make it in time for her friend’s birthday party. Despite arriving with just minutes to spare, the real magic unfolds in the after-party, where she bonds with her close friends over NIC ice creams. The message is clear: the best moments are shared with those closest to us.

? Changing Perceptions: NIC and Sideways, through this partnership, seek to position ice cream as the go-to dessert for meaningful occasions, especially when shared with cherished friends. By highlighting the joy and connection fostered by such moments, they aim to make NIC ice creams a beloved choice nationwide.

? Rashmika Mandana’s Impact: As a popular figure known for her relatable charm and authenticity, Rashmika Mandanna adds a touch of genuineness to the campaign. Her portrayal of genuine friendship resonates with audiences, reinforcing the message of bonding over NIC’s delicious offerings.

The ‘Gehri Dosti ke Gehre Flavours’ campaign not only celebrates friendship but also encourages people to savor life’s special moments with NIC ice creams and their closest companions. ??