Morgan Wallen and his agent Austin Neal are set to expand their professional horizons by establishing a new management company, Sticks Management. This venture will complement their ongoing collaborations with Big Loud Management and The Neal Agency, focusing on further advancing Wallen’s burgeoning career. His PR continues to be managed by Essential Broadcast Media.

Career Highlights and Achievements: Morgan Wallen has quickly risen to prominence in the country music scene, celebrated for his distinctive voice and memorable lyrics. His breakout album, “If I Know Me,” released in 2018, featured hits like “Whiskey Glasses” and “Up Down,” propelling him into the spotlight. His subsequent release, “Dangerous: The Double Album” (2021), broke several records, including the largest streaming week for a country album in history and maintained a dominant presence on the Billboard 200 chart.

Awards and Recognition: Wallen’s work has earned him numerous accolades, including the 2020 Country Music Association Award for New Artist of the Year and multiple nominations at the Billboard Music Awards. His influence extends beyond music charts, as he’s a sought-after performer at major country music festivals and events.

Impact and Influence: Beyond his album success, Wallen’s singles have consistently performed well on the country radio charts, establishing him as a mainstay in modern country music. His style blends traditional country elements with modern pop and rock influences, making his music appealing to a broad audience.

With the launch of Sticks Management, Wallen and Neal aim to further solidify Wallen’s position in the music industry while exploring new opportunities to enhance his career trajectory. This strategic move is expected to open new avenues for growth and development in Wallen’s already impressive career.