Management Signings

Alt-pop artist Role Model has officially signed with Good World Management, joining a firm whose client roster includes Charli XCX, Troye Sivan, and Ariana Grande. His new reps, Brandon Creed and Dani Russin, take over management duties from Danny Rukasin of Best Friends, signaling a strategic pivot toward scale and polish. On the PR front, he continues with Toast Press, while Wasserman handles his live bookings—because someone has to translate all that bedroom pop into sold-out rooms.

The shift comes as Role Model’s career accelerates in multiple directions at once. Since releasing

Ayra Starr has signed with Roc Nation for management. She’ll still be repped by CAA in North America and UTA for Europe and the UK. Which makes sense, because when your sound travels faster than your passport stamps, it takes a village of agents to keep up.

The 21-year-old Nigerian singer has spent the last two years quietly becoming one of the most streamed African artists in the world, though “quietly” might be misleading. Her debut album 19 & Dangerous put her on the map, but The Year I Turned 21, released last May, made it clear she isn’t interested in staying on just one. Her newest single, “Gimme Dat” featuring Wizkid, dropped this April via Republic and Mavin—and it’s already sounding like summer across Lagos, Bogotá, and Santiago.

With over 18 million monthly listeners on Spotify and a fanbase that spans continents (and time zones), Starr is one of the faces leading afrobeats into a new, global chapter. She’s already lit up stages at Roskilde, Afro Nation, and Lost in Riddim. Now, with Roc Nation behind the curtain, it’s safe to assume we’re about to see Ayra go from “rising” to “ubiquitous.”