Rauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest culinary-meets-cultura spectacle: the Asados Unidos campaign.

If you’re unfamiliar with the term asado, it’s basically barbecue—but make it Latin American, deeply emotional, and a battleground for generational grilling philosophies. Enter Buchanan’s, the Scotch brand with a Latin soul, whose entire brand identity now seems built around making whisky as comfortable at a backyard cookout as it is on a mahogany bar cart in the Andes.

The campaign’s core thesis is one part sociology seminar and one part travel ad: despite our differences in spice level, smoke preference, and playlist choices (Merengue or Bomba? Discuss), it’s Buchanan’s that brings us together. Rauw, of course, plays the cultural diplomat here—grilling with friends from Puerto Rico, Argentina, Colombia, and Mexico across a four-part video series that’s basically Anthony

Somewhere between the Y2K renaissance and the revival of logo-core lies Von Dutch, a brand once favored by mid-2000s starlets and now freshly dipped in relevance. And who better to helm its return than Brazilian DJ and producer Vintage Culture, a man who knows a thing or two about high-octane nostalgia.

As the new global ambassador, Vintage Culture isn’t just posing in flame-stitched hats—he’s co-creating an exclusive capsule collection under Von Dutch’s new creative platform, Von Dutch Loves. Launching June 15, the line leans all the way in: distressed trucker hats, oversized graphic tees, and all the blurry-after-3am rave energy your feed can handle. The collection is, as the artist puts it, “a celebration of individuality,” though cynics might call it a well-timed play for post-ironic fashion supremacy.

And let’s be clear: this isn’t a vanity license plate gig. Vintage Culture, born Lukas Ruiz, has spent the last few years quietly becoming one of the most bankable names in dance music. With a sound that fuses deep house with melodic grooves and a stage presence that lights up arenas

YSL Beauty has tapped Dua Lipa—global pop star, fashion maximalist, and walking serotonin dispenser—to front its campaign for the new LOVESHINE Plumping Lip Oil Gloss, a product that sounds like it was named during a sugar rush and a brainstorm session in equal measure. Naturally, Dua Lipa is the face of it. Because if you’re launching a product that promises shine, heat, and a little bit of chaos, you don’t cast a minimalist.

The campaign leans heavily into Lipa’s entire public thesis: bold color, playful energy, slight vintage callback, unapologetic glamour. This isn’t a subtle gloss. This is a disco ball in oil form. “Lipstick is my go-to beauty product,” Lipa says in the official statement. Which feels like a helpful clarification for anyone who’s ever seen her walk a carpet and thought, “This woman definitely loves math.”

This isn’t Dua’s first ride with YSL. She’s been a beauty ambassador for the house, and this campaign marks a natural extension—like if Studio 54

Kendrick Lamar’s latest Gatorade campaign, part of the brand’s 2025 “Lose More. Win More.” initiative, isn’t about sports drinks so much as it is about existential sweat. This is Gatorade-as-haiku. And Kendrick, of course, is the narrator of your inner monologue after a personal failure and a 12-minute run that made you reconsider everything.

The spot, released May 25, leans hard into monochrome minimalism—black-and-white cinematography, meditative voiceover, controlled pacing—before erupting into splashes of Gatorade color like a Jackson Pollock