Martha Stewart, the iconic lifestyle expert and businesswoman, has partnered with Pure Leaf Iced Tea for a playful new digital campaign. In the campaign, Stewart introduces her go-to solution for staying cool, calm, and collected: bottles of Pure Leaf Unsweetened Iced Tea, which she affectionately calls “Martha’s Little Helper.”

Campaign Details: Launched on Tuesday, the campaign offers a whimsical glimpse into Stewart’s meticulously curated world, where she humorously hides bottles of Pure Leaf in creative spots around her estate. Whether it’s tucked inside a vintage book, concealed in a garden shrub, or even baked into a cake, Stewart ensures that a bottle of Pure Leaf is always close by.

Brand Collaborations: Stewart is no stranger to high-profile partnerships, having previously collaborated with brands such as BIC Lighter, Fiverr, Pfizer, and many others. Known for her influence in home and lifestyle industries, Stewart’s latest campaign highlights her signature charm and humor, bringing attention to Pure Leaf’s unsweetened iced tea in a fresh, lighthearted way.

With her collaboration with Pure Leaf, Stewart continues to engage audiences with her approachable yet aspirational lifestyle, reinforcing her status as a beloved figure in the world of homemaking and beyond.