NFL star quarterback Lamar Jackson has signed a new endorsement deal with Gatorade, joining the brand’s latest campaign, “You Know We Got ‘IT'”, which revives Gatorade’s iconic tagline, “Is It In You?”. Jackson’s partnership with Gatorade marks another major milestone in his career as he joins a roster of elite athletes representing the brand.

Gatorade’s Campaign and Athlete Lineup: As part of the “You Know We Got ‘IT'” campaign, Jackson will be featured in various commercials and digital content aimed at showcasing the athleticism, determination, and resilience that Gatorade stands for. He joins an impressive lineup of athletes under the Gatorade umbrella, including fellow NFL quarterback Josh Allen, rising basketball star Cooper Flagg, MLB player David Peralta, and world champion flag football quarterback Diana Flores, who also recently signed with the brand.

Previous Endorsements: Lamar Jackson has been a highly sought-after figure for brand endorsements due to his on-field success and electrifying style of play. In addition to Gatorade, Jackson has previously partnered with major brands like Visa, Lowe’s, and Bose, among others, showcasing his versatility and appeal both on and off the field.

With this new endorsement, Jackson continues to expand his influence in the sports and business world. His collaboration with Gatorade further solidifies his status as one of the NFL’s most marketable stars and adds to the growing excitement around Gatorade’s new campaign.