Gucci, under the fresh creative direction of Sabato De Sarno, has revitalized its iconic Horsebit 1953 loafer, casting British actor Kingsley Ben-Adir as the face of its latest campaign. The minimalist aesthetic of the campaign, captured by photographer Heji Shin, elegantly highlights the loafer’s blend of sporty and sensual elegance, a style that Ben-Adir himself sported during his ‘Bob Marley: One Love’ promotional tour.

? Timeless Style Reimagined: The campaign’s relaxed portraits accentuate the timeless appeal of the Horsebit loafer, connecting its rich heritage with contemporary fashion sensibilities. Introduced in 1953 and adorned with the distinctive double ring and bar emblem, the loafer’s design is deeply rooted in equestrian elegance, a nod to the sophisticated tastes of Gucci’s clientele.

? A Perfect Union of Heritage and Modernity: With Sabato De Sarno at the helm, this campaign featuring Kingsley Ben-Adir not only celebrates the legacy of the Horsebit 1953 loafer but also its evolution as a staple of modern style. The actor’s portrayal embodies the essence of the loafer—casual yet luxurious, offering a nuanced narrative to Gucci’s enduring legacy.

As the campaign unveils, the Horsebit 1953 loafer stands as a symbol of Gucci’s dedication to blending tradition with contemporary flair, showcasing the loafer as both a cornerstone of the brand’s heritage and a beacon of modern elegance. Kingsley Ben-Adir, through this collaboration, showcases the loafer’s versatility and timeless charm, inviting a new generation to experience the luxury and legacy of Gucci.