Kevin Hart has been named the new global brand ambassador for SharkNinja, joining soccer legend David Beckham in a multi-year partnership that blends humor, lifestyle, and home innovation.
The campaign kicks off with a digital content series featuring Hart and Beckham as next-door neighbors — a pairing that’s already driving social buzz for the brand. In the teaser, Hart leans into his signature comedic energy while playfully contrasting his fast-paced lifestyle with SharkNinja’s high-performance, time-saving products.
“I’m always running around – on set, in the office, chasing my kids – and I need products that can actually keep up with me!” Hart said. “SharkNinja gets it. Their products work fast and smart, just like my lifestyle demands. Plus, working with David Beckham as my neighbor? We’re going to turn everyday household tasks into must-see content. When I say we’re bringing the funny and the function, I mean it — because if you can’t laugh while you are vacuuming, you are doing it wrong.”
The collaboration fits seamlessly into SharkNinja’s evolving marketing strategy, which increasingly leans on entertainment-forward storytelling and global celebrity alignment. Beckham signed on with the brand in 2023, helping boost its European visibility; Hart now brings a massive American and international audience, with more than 180 million combined followers across social platforms.
For Hart, this partnership expands a growing portfolio of entrepreneurial and endorsement ventures that bridge comedy and commerce. Beyond SharkNinja, he’s the founder of Gran Coramino Tequila (in partnership with global spirits company Proximo), Hartbeat (his production and entertainment media company), and VitaHustle, his supplement brand. Hart’s business ventures and brand deals — which have included Nike, Fabletics Men, Chase, and DraftKings — reflect his long-term strategy of pairing comedic authenticity with consumer relatability.
The move also underscores SharkNinja’s push into cultural visibility, following its $13 billion IPO in 2023 and its efforts to position itself as a premium lifestyle brand rather than just a home appliance company.