Joining forces for the eighth consecutive year, professional wrestler and Hollywood star John Cena is back as the face of Hefty® in the brand’s latest Ultra Strong™ trash bag campaign, launching with a bang today. Crafted by the creative minds at DDB Chicago, this multimedia extravaganza puts Cena’s charm and humor front and center while showcasing the unparalleled strength and durability of Hefty® Ultra Strong™ trash bags.
? The Ultimate Trash Rivalry Unfolds: In the campaign’s flagship spot titled “The Face Off,” Cena finds himself in a hilarious battle of wills against a mischievous raccoon, embodying the everyday challenges consumers face when dealing with stubborn trash situations. With Cena’s encouragement and a touch of comedic flair, our hero triumphs over the persistent raccoon, proving the unbeatable strength of Hefty® bags.
? An Integrated Advertising Spectacle: The campaign unfolds across multiple platforms throughout the year, ensuring maximum impact and engagement with audiences worldwide. Hefty® aims to spotlight the moments in life that demand various forms of strength, whether it’s tackling household chores, tidying up after unexpected messes, or confronting bold wildlife vying for garbage dominance.
? Supporting Consumers Every Step of the Way: Hefty® Ultra Strong™ bags not only deliver unrivaled strength and reliability but also stand as a symbol of support for consumers in their daily adventures. From mundane tasks to unexpected encounters with furry adversaries, Hefty® is there to lend a helping hand and a touch of humor.
As the campaign unfolds, expect more laughter, more strength, and more memorable moments with John Cena and Hefty® Ultra Strong™. Stay tuned for the next chapter in this epic trash-talking saga! ???️