Ram Trucks, synonymous with durable and robust vehicles, proudly introduces actor Glen Powell as the new face for the launch of their all-new 2025 Ram 1500 RHO. This introduction marks a significant moment in the brand’s ongoing evolution, focusing on offering the most capable and cost-effective lineup of off-road trucks in the market.
? Deep Dive into Dedication: During the launch event, Tim Kuniskis, CEO of the Ram brand at Stellantis, highlighted the shared values between Glen Powell and the Ram brand.
? Campaign Insights: Powell lends his voice to “The Calling,” a compelling 30-second advertisement that resonates with individuals driven by their vocations. The campaign effectively aligns Powell’s career journey with the essence of Ram’s commitment.
? A Symbolic Partnership: Powell’s involvement represents more than just an endorsement; it’s a strategic alignment with a persona who embodies the Ram brand’s core traits of perseverance and reliability. This partnership is set to strengthen Ram’s position as a leader in the automotive industry, particularly in the off-road truck segment.