Yes, Gemma Chan is now officially a brand ambassador for Cartier. Though let’s be honest: this was less of a surprise and more of a coronation. The Crazy Rich Asians and Captain Marvel star has been wearing Cartier’s pieces for years like she had tenure — from the Grand Dîner du Louvre (aka Paris’ fanciest dinner flex) to the opening of the Cartier exhibition at the V&A, where diamonds and museum lighting do the heavy lifting together.
But now, she’s not just a guest. She’s the face.
Cartier doesn’t just pick ambassadors. It appoints them, like royalty, or permanent members of the UN Security Council. Which is why the maison’s newest announcement lands with the kind of sparkle that can only come from two high jewelry rings in an official portrait and a Hollywood star who’s always made elegance look easy.
The campaign she fronts draws on the “En Équilibre” concept — which roughly translates to “in balance,” and also happens to describe Gemma Chan’s whole aesthetic: poised but powerful, editorial but approachable. The collection leans into what Cartier calls “an unlimited vocabulary from the unexpected to the universally familiar,” which sounds like PR code for “yes, we can put diamonds on anything, and it works.”
Chan has long been a brand favorite, with past campaigns for Armani, Armani Beauty, and Louis Vuitton, making Cartier feel less like a new lane and more like a seamless lane change on a diamond-encrusted Autobahn.
She’s promoting the new ambassadorship on her Instagram, where she has over 2 million followers—a number that’s climbing, like most things in her career lately.
Bottom line: Cartier didn’t just add another pretty face. They signed a modern icon with taste, depth, and a passport full of global premieres. And judging by the double rings in the official portrait? This isn’t just an announcement. It’s a commitment.