Rosario Dawson, an acclaimed actor and dedicated political activist, has partnered with American Airlines for its latest purpose-driven marketing campaign. The initiative, titled “We Go Further, Together,” marks the airline’s eighth consecutive fundraising effort in support of Stand Up To Cancer (SU2C). This year, the campaign introduces Dawson as its new face, bringing her star power and advocacy to the forefront of this important cause.
Charitable Work and Activism
Dawson is widely recognized not only for her acting talents but also for her extensive work with various charitable organizations. Over the years, she has been deeply involved with Voto Latino, an organization dedicated to encouraging young Latinx voters to participate in the electoral process. She has also supported global humanitarian efforts through Doctors Without Borders and environmental causes via The Nature Conservancy. Additionally, Dawson has contributed to community-focused initiatives with the Lower Eastside Girls Club, helping to empower young women in her native New York City.
Brand Collaborations
Rosario Dawson’s influence extends beyond the realm of activism. She has previously collaborated with a variety of high-profile brands, including Cartier, where she has been featured in campaigns highlighting the luxury brand’s iconic jewelry. She has also worked with Casamigos, the tequila brand co-founded by George Clooney, and Kenzo, the French fashion house known for its bold and eclectic designs. These partnerships reflect her versatility and appeal across different industries, from fashion to spirits.
The Campaign’s Mission
The “We Go Further, Together” campaign is focused on raising funds for cancer research, an area where Stand Up To Cancer has made significant strides since its inception. By featuring Rosario Dawson, American Airlines aims to amplify the campaign’s message and reach a wider audience. The collaboration underscores Dawson’s commitment to using her platform for meaningful causes and highlights the ongoing partnership between American Airlines and Stand Up To Cancer.
Through this campaign, both American Airlines and Rosario Dawson are set to make a lasting impact in the fight against cancer, furthering the reach and effectiveness of their philanthropic efforts.