Zendaya and Roger Federer, two icons in their respective fields, have teamed up for a new campaign for the Swiss athletic brand On. This collaboration features a playful tennis match between the two, showcased in a cinematic advertisement set in an On store.

Roger Federer and On: Roger Federer isn’t just a brand ambassador; he’s also an investor in On. His involvement goes beyond typical endorsement deals, as he actively participates in product development and marketing strategies. Federer’s investment in On aligns with his known passion for innovation in sports and his Swiss heritage.

Zendaya’s Role: Zendaya became a brand ambassador for On last month, bringing a fresh, dynamic presence to the brand. Known for her roles in major films and television series, Zendaya’s influence extends into fashion and now sports, broadening On’s appeal to a younger, style-conscious audience.

By combining their star power, Zendaya and Roger Federer help On solidify its position as a leading brand in sports innovation while also tapping into the lifestyle segment. This partnership marks a strategic move to enhance brand visibility and appeal to a broader audience through creative storytelling and celebrity influence.