In Chase’s latest ad campaign, “Cashback Like a Pro,” we get the kind of brand exercise that feels less like a commercial and more like an All-Star Weekend scrimmage that somehow broke into a fintech conference. Stephen Curry and Kevin Hart are chirping back and forth about cashback rewards like it’s a Game 7 — until A’ja Wilson calmly strolls in and ends the whole debate with a 5% cashback drop that effectively posterizes them both.
This isn’t just influencer marketing. This is a tax write-off with muscle. The spot hinges on one premise: that cashback is the new clout, and Wilson’s got the most in the room. Hart performs with his usual volume. Curry, ever the understated megastar, gives you efficiency. And Wilson? She barely breaks a sweat — just appears, wins, and exits, like a Finals MVP with somewhere better to be.
But it’s not just on-screen charisma driving this campaign. Off-camera, all three have deep ties to the brand. Curry has been a Chase ambassador since 2016 — back when Oracle was still a thing and before JPMorgan Chase slapped its name on the Warriors’ new home arena. These days, Chase is embedded across Curry’s Thirty Ink universe: from Unanimous Media to Underrated Golf and Basketball, to his Gentleman’s Cut whiskey label. It’s a partnership that says: yes, you can be a point guard and a portfolio.
Wilson, meanwhile, announced her partnership in April. But unlike the usual flash-and-gone athlete-brand deal, she made it clear this was about substance — that Chase’s willingness to support both her business endeavors and women’s sports was the reason she signed on. Her IG presence (now over 1.3 million followers, climbing quickly since December, with a 2% engagement rate) makes her a savvy voice for campaigns that actually move numbers.
Hart, the campaign’s comedic gravity center, has been with Chase since 2019. Last year, he brought his daughter Heaven into the mix for a campaign focused on financial literacy — a move that felt part ad, part parenting flex. And yes, this year he hosted the NBA All-Star Game, because apparently being omnipresent is just part of his rider now.
Of course, only Curry abstains from promoting this new spot on Instagram — a classic star move: be in the ad, be the ad, but let everyone else post about it. Wilson and Hart, however, are doing the social legwork, amplifying the campaign to their respective millions.
In the end, Chase gets the full stack: NBA royalty, WNBA dominance, and a comedian-entrepreneur hybrid yelling about cashback. The message? Greatness isn’t just measured in trophies — sometimes, it’s found in percentages. And, apparently, who can make 5% sound like a mic drop.
