Burberry, the iconic British luxury brand, has announced South Korean actor Son Suk-ku as its latest brand ambassador. Son, who has captivated audiences with his compelling performances across television and film, brings a vibrant energy and cultural influence to Burberry’s global outreach.
? Rising Star in Korean Cinema and Television: Son Suk-ku has rapidly risen to prominence within the entertainment industry, particularly noted for his recent role as a detective in the 2024 Netflix drama “A Killer Paradox.” His versatile acting portfolio includes significant roles in well-received series such as “Matrimonial Chaos” (2018), “Designated Survivor: 60 Days” (2019), “D.P.” (2021–2023), and “My Liberation Notes” (2022), along with notable film appearances in “Nothing Serious” (2021) and “The Roundup” (2022).
? A Perfect Fit for Burberry’s Image: Burberry praised Son Suk-ku for embodying the spirit of the brand, highlighting his dynamic presence and modern style as aligning perfectly with Burberry’s values of innovation and luxury. As a brand ambassador, Son will join a distinguished group of global icons, including Chinese actress Tang Wei, Chinese actor Chen Kun, Thai star Bright, soccer player Son Heung-Min, and South Korean actress Jun Ji-Hyun.
? Global Campaigns and Collaborations: With this new role, Son Suk-ku is set to feature in upcoming Burberry campaigns, potentially spanning various media including print, digital, and video. His involvement is expected to enhance the brand’s appeal not only in South Korea but globally, tapping into his growing international fanbase.
? Anticipated Impact: Son Suk-ku’s partnership with Burberry is anticipated to forge a deeper connection with a younger, fashion-forward audience, especially those who follow Korean entertainment and style. This collaboration marks a strategic move by Burberry to integrate more closely with the influential wave of Korean culture that has seen widespread popularity across the globe.
Son Suk-ku’s role as a Burberry brand ambassador is a promising development for both parties, poised to enrich Burberry’s branding with his unique charm and charisma while further elevating Son’s profile on the international stage. Fans and fashion enthusiasts alike can look forward to innovative and stylish outputs from this dynamic collaboration.