The Moms Co., renowned for its commitment to natural skincare, has launched its latest initiative, #400%Hydration, featuring Bollywood icon and brand ambassador Sonam Kapoor. This campaign introduces the brand’s innovative Natural Hydrating Range, specifically formulated to meet the skincare needs of lactating and breastfeeding mothers.

? Innovative Skincare Technology: The new range boasts an advanced formulation that includes 8 types of hyaluronic acid, ensuring deep skin penetration that hydrates and revitalizes skin up to 400%. This targeted approach helps in maintaining soft, supple, and plump skin, addressing the essential care new mothers deserve.

? Launch Event Insights: The launch was held at the scenic Grappa, Shangri-La Eros in New Delhi, perfectly echoing the campaign’s theme of hydration. Sonam Kapoor, in her dual role as a new mother and brand advocate, shared insights into her personal motherhood experiences and the critical role of effective hydration for mothers.

? Theme-Oriented Hospitality: The event was an embodiment of the hydration theme, with décor and a specially curated menu that emphasized moisture-rich cuisine, complementing the skincare line’s benefits. This thoughtful arrangement provided an immersive experience, underscoring the significance of hydration in both dietary and skincare regimes.

This campaign by The Moms Co. and Sonam Kapoor sets a new benchmark in skincare for mothers, celebrating their journey with products designed to deliver exceptional care and support through every change.