Piaget, the esteemed Swiss watchmaker, is marking its 150th anniversary by welcoming British model Ella Richards and Thai actor Apo Nattawin as the new faces of the brand. This move introduces a fresh chapter in Piaget’s long-standing legacy, emphasizing a blend of traditional craftsmanship and contemporary appeal.

? Global Appeal: The selection of Richards and Nattawin highlights Piaget’s global outreach and its commitment to diversity in representation. Richards, hailing from the UK, and Nattawin, a prominent figure in Thai entertainment, embody the elegance and sophistication that Piaget is known for around the world.

⌚ A New Chapter for Piaget: The enlistment of these ambassadors comes at a pivotal time for Piaget as it celebrates a significant milestone. The brand aims to blend its rich heritage with modern elements, fostering a connection with both longstanding enthusiasts and new generations of watch lovers.

? Anniversary Celebrations: The introduction of Richards and Nattawin as part of the “neo-Piaget Society” is part of broader anniversary celebrations that aim to reconnect the brand’s storied past with the present. This strategy reflects Piaget’s ongoing evolution and its focus on innovation within the luxury watch market.

With Ella Richards and Apo Nattawin leading the way, Piaget is set to continue its tradition of excellence while expanding its influence in the global fashion and luxury sectors. This new ambassadorship not only celebrates an impressive history but also looks forward to the future of luxury watchmaking.